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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting You can track metrics like average ticket value and how many new customers you gained from a new coupon campaign, etc.

Marketing 471
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Taking Loyalty to the New Normal Level and Beyond

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked Suzi Tripp, VP of Insights at digital transformation firm Brooks Bell how restaurants loyalty programs are evolving and the importance of having a head of loyalty who understands why people buy, how they buy and how often they buy.

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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. The bowl will be available to order exclusively through the brand’s website or sweetgreen app for delivery and pick-up during Green January. Special Offers (no coupons necessary). Green January.

2023 369
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How Consumers Engage with QSRs

Modern Restaurant Management

There is one caveat: Gen Z consumers equally prefer using a restaurant’s mobile app or website, an option firmly ranked in second place for all other generations. They can also offer innovative menu items that are available to order exclusively through the website or app or as part of a loyalty program to drive usage.

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What’s Next?: MRM Restaurant Survival Guide Updates

Modern Restaurant Management

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Customers can also sign up on the website to receive email updates as new information is posted on the site. ” The BOHA! ” The BOHA!

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Experts Weigh In: What Are Key Challenges Restaurants Will Face in 2022?

Modern Restaurant Management

Modern Restaurant Manaagement (MRM) magazine asked restaurant industry insiders to discuss the key challenges they believe restaurants will face in 2022. Rick Camac, Dean of Restaurant & Hospitality Management at the Institute of Culinary Education. Here are their insights. Frances Allen CEO at Checkers & Rally’s.

2022 474
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34 Restaurant Marketing Ideas: How To Market Your Restaurant in 2024

7 Shifts

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. One of the first things you should consider before offering coupons and discounts is your margins.

Marketing 195