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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Marketing messaging must shift to encouraging already loyal customers to come out for contactless access to food, drive-through speediness or free delivery charges. Moving beyond one-upmanship competitive marketing for consumer traffic, QSR brands must figure out creative ways to up the frequency that consumers will choose them.

Marketing 177
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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

Throughout subsequent waves of the pandemic, the reports explored the growth of off-premise strategies including the spike in mobile apps and, more recently, captured softening safety concerns among consumers when they began favoring shorter wait times over safety protocols. Order accuracy and speed top list of what consumers want.

2021 189
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

The survey found that 59 percent of US and 47 percent of UK consumers plan to dine-out as soon as they are able. But while limited dining options are available, people have shown an increased desire to help out independent restaurants. Mixed take-out bag. Can't touch this.

2020 197
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Pizza Marketing: Examples of Campaigns to Grow Sales?

Aaron Allen & Associates

The Most Effective Pizza Marketing Campaigns Pizza marketing tends to have a higher-than-average marketing budget, but it doesn’t always take big dollars to create an effective promotions campaign. Pizza Patron, which also accepts pesos for payment from its 75% Latino customer base, answered by reaching out. Car wash babes pizza?

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How NFC Technology for Restaurants Can Help Boost Restaurant Sales

MBB Hospitality

There was a time where you pulled out your wallet, either to get at the various pieces of plastic inside or to get some cash whenever you paid for food. With more and more people getting onto websites and mobile wallets such as Paypal and Venmo, money can be exchanged with just a few taps of the phone. What Is NFC? Which is faster?

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How NFC Technology for Restaurants Can Help Boost Restaurant Sales

MBB Hospitality

There was a time where you pulled out your wallet, either to get at the various pieces of plastic inside or to get some cash whenever you paid for food. With more and more people getting onto websites and mobile wallets such as Paypal and Venmo, money can be exchanged with just a few taps of the phone. What Is NFC? Which is faster?

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MRM Research Roundup: Mid-June 2020 Edition

Modern Restaurant Management

As stay at home orders are lifted, consumers will begin visiting restaurants and businesses locally while practicing social distancing. Around one in six (16 percent) will avoid dine-in experiences altogether in favor of delivery or take-out. 35 percent decided not to go out due to the protests. Return to on-premise.

2020 184