Modern Restaurant Management
MAY 5, 2021
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
Modern Restaurant Management
JANUARY 6, 2022
Convenience, digital accessibility, and safety reign supreme. Experts say that the trend of ordering food for delivery is here to stay: 49.4 Think of them as coupons, or limited-time discounts. Generate Loyalty by Turning Existing Gift Cards into Rewards Cards. People love to receive free food and to chase discounts.
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Modern Restaurant Management
MARCH 1, 2022
In short, consumers are ordering more food, and for larger parties. “As QSRs make it increasingly easier to order off-premise with the rollouts of mobile applications and loyalty programs, they provide a convenience to customers that may take the sting out of higher prices,” said Acerra. percent compared to 2019.
Modern Restaurant Management
AUGUST 17, 2020
Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study. "But while consumers are anxious to get back out there to eat, they come with new expectations on everything from menus to the technology used to increase safety.
Cheetah
OCTOBER 22, 2020
Let diners know you have their safety in mind and be clear about the steps you’re taking to ensure it. A Technomic survey shows consumers prefer comfort food and bundled deals such as the classic bacon, egg and cheese sandwich from Wendy’s menu or Starbuck’s salted Caramel Mocha. Start a Loyalty Program.
The Restaurant Times
JUNE 29, 2020
Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. More customers are now pivoting towards online food delivery platforms because of both convenience and necessity. Partner With Online Food Aggregators.
Modern Restaurant Management
OCTOBER 4, 2021
Consumers ranked local chains as their second most desired type of apps and loyalty programs. Must haves for local chain restaurant apps include easy ordering (66 percent), easy payment (61 percent), loyalty/rewards points (52 percent), and coupons and/or deals (52 percent). Loyalty programs yield repeat business.
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