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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

Consumers ranked local chains as their second most desired type of apps and loyalty programs. Must haves for local chain restaurant apps include easy ordering (66 percent), easy payment (61 percent), loyalty/rewards points (52 percent), and coupons and/or deals (52 percent). Loyalty programs yield repeat business.

2021 170
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study. "But while consumers are anxious to get back out there to eat, they come with new expectations on everything from menus to the technology used to increase safety. See details here.

2020 197
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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

Data findings in the series have offered insight into customer expectations to support restaurant brands as they navigate through the health crisis and continue to move forward through the recovery. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers.

2021 189
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Takeout For Good and Menus Go Tech

Modern Restaurant Management

In this edition of MRM News Bites, we feature the Takeout For Good Effort on June 2 and a host of products designed to help restaurants keep guests and staff safer as they reopen. Participating restaurants will donate 15-25 percent of sales to their local food bank and over 1500 restaurants nationwide have already joined the initiative.

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MRM Research Roundup: QSR Update and What Feeds Us

Modern Restaurant Management

In short, consumers are ordering more food, and for larger parties. We’ve noticed that the increase in basket size is partly due to more guests being on the same check and that, in fact, the share of single-party orders has declined.” Delivering that level of convenience will win brand loyalty.”

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

2021 196