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Four Factors Likely to Drive Global Mobile Wallet Market Expansion

Modern Restaurant Management

This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions.

Marketing 203
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Factors Likely to Drive Global Mobile Wallet Market Expansion

Modern Restaurant Management

This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions.

Marketing 179
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4 Types of Customer Engagement and How to Use Them to Your Advantage

Restaurant Engine

To enhance customer engagement, give your customers a great experience when they dine with you. Do you know what happens to them after they dine with you for the first time? How do you get customers to order from your restaurant or dine in? Do you offer loyalty programs or other types of incentives to encourage routine visits?

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Or maybe it's unique to your area—like being the only fine dining spot in town. Do they prefer takeout or dine-in? Loyalty programs. Maybe it's the decor and ambiance, like Rainforest Cafe.

Seating 221
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Can't touch this.

2020 197
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What are the 4 Ps of marketing, anyway?

Open for Business

It could be an elegant dining room, a buzzing cocktail bar, a takeout counter, or a food delivery app. Consider putting a coupon code for online orders in your ad so you can measure ROI. Fine-tune your pricing Digging into the numbers can help you make sure a killer promotion is making money, not cutting into your profit.

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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

Consumers ranked local chains as their second most desired type of apps and loyalty programs. Must haves for local chain restaurant apps include easy ordering (66 percent), easy payment (61 percent), loyalty/rewards points (52 percent), and coupons and/or deals (52 percent). Loyalty programs yield repeat business.

2021 170