Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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Focus POS

OCTOBER 18, 2021

Recent trends show that diners are still erring on the side of caution, often choosing to eat in places with outdoor spaces or ordering takeout or delivery for off-premises dining. A restaurant loyalty program can engage diners, encourage repeat business and ultimately increase your market share.

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Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

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Touch Bistro

JULY 26, 2021

Make your Labor Day plans early so that you have enough time to perfect your menu and plan your marketing promotions. Conduct market research – ask customers what they want specials they would want to see on the menu and what kinds of coupons would entice them to come in. How to Plan Labor Day Promotions. Not sure what to serve?

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Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

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SpotOn

MARCH 4, 2024

A cloud-based POS system is the most popular type of tech in the POS market. A mobile point-of-sale is ideal for businesses operating outdoors, such as servers taking payments at an outdoor patio. When customers pay for their purchase, they can bring in coupons or check-in codes to earn a reward for returning.

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The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges. Google My Business .

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