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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Instead of casting a wide net with generic ads, use targeted marketing to reach the people most likely to dine at your restaurant.

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How to Find the Target Market for Your Restaurant

ChowNow

Key customer factors that influence dining preferences, from demographics to behavior. These are the people most likely to dine with you based on factors like their age, income, dining preferences, and lifestyle. Climate & Seasonality: Does the weather impact what people order or when they dine out?

Marketing 195
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How To Write A Restaurant About Us Page Description With Examples

ChowNow

Maybe you’re running a second-generation Italian restaurant, staying true to your family recipes, or maybe after years of working in fine dining, you opened a spot that felt more true to you. Boosts SEO by Incorporating Relevant Keywords Including relevant keywords helps your restaurant website show up in local search results.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. One key aspect of your website is search engine optimization (SEO).

Marketing 418
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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. In envisioning how we evolve capabilities and solutions for the current dining landscape, we’ve identified three delivery trends that restaurants must know to thrive in the post-COVID era.

Delivery 421
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Can't touch this.

2020 493
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

“In 2025, restaurants are walking the fine line between automation and hospitality,” said Ming-Tai Huh, Head of Food & Beverage at Square. New revenue opportunities will include marketplace offerings, retail media networks, and B2B services using internally developed assets and tools. ” A Year of Challenges U.S.

Marketing 221