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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. If you run a burger joint near a college campus, you could create social media content and promotions tailored to students' preferences and budgets.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. Today, customers rely on Google searches, online reviews, and social media to decide where to eat. A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district.

2025 195
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How to Find the Target Market for Your Restaurant

ChowNow

Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Do they rely on social media, local events, or partnerships with delivery services? Use Social Media Insights Social media isnt just for marketingits a goldmine of customer data.

Marketing 195
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How To Write A Restaurant About Us Page Description With Examples

ChowNow

Boosts SEO by Incorporating Relevant Keywords Including relevant keywords helps your restaurant website show up in local search results. A casual neighborhood spot will use different language than a fine-dining restaurant trying to earn a Michelin star. Commuters looking for the perfect slice of pizza on their lunch break? Everywhere.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. One key aspect of your website is search engine optimization (SEO).

Marketing 418
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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. Ghost kitchens require a healthy marketing budget, with many deploying successful social media campaigns and even partnering with food influencers to generate buzz. So what’s next?

Delivery 421
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Quick service and fast casual segments continue outperforming full-service restaurants by a very wide margin. By June, the median company in quick service and in fast casual had increased their number of hourly employees per location compared to their pre-pandemic staffing levels. How Is Casual Dining Doing?

2020 493