Remove Airlines Remove Coupons Remove Customer Service Remove Mobile Ordering
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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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Radical Reconsideration and the Behavior Change Opportunity for Restaurants

Modern Restaurant Management

Restaurants ranked as one the most dramatically impacted sectors of the economy during the pandemic, right up there with airlines, hotels, gyms and movie theaters. Even full-service restaurants had accepted the inevitable, seeing gains by embracing options like mobile ordering, curbside pickup and third-party delivery.

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Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. DONALD BURNS: I find that people who use coupons are loyal only to the coupon.

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Coca-Cola Research Reveals What Guests Want Post-COVID

Modern Restaurant Management

When COVID ends, consumers expect their visit frequency to quick-service and full-service restaurants to increase to levels beyond that of pre-COVID life. On average, they expect their quick-service visits to increase by 1.7 visits per month and full service by 3.4 Full-Service Restaurants. Making up for lost time.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.

2020 198
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Not Just a Trend: The Restaurant Loyalty App

Lavu

Restaurants have become tech-savvy by providing an app for their customer base. While it may seem like just another trend it’s really the next best thing for expanding your customer base and building customer loyalty. Having a well-made app will also attract customers from the millennial generation. o keep it simple.

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MRM Research Roundup: Mid-June 2020 Edition

Modern Restaurant Management

As stay at home orders are lifted, consumers will begin visiting restaurants and businesses locally while practicing social distancing. More than a third of consumers (35 percent) say they will put an emphasis on dining at restaurants that keep customers safe. Return to On-Premise. 14 percent plan to celebrate in bars/restaurants.

2020 184