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Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. DONALD BURNS: I find that people who use coupons are loyal only to the coupon.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. In response, we’re now seeing yet another evolution into modernized and technically savvy loyalty programs as an attempt to gain new customers and hold on to existing ones. . Reading Time: 4 minutes.

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Radical Reconsideration and the Behavior Change Opportunity for Restaurants

Modern Restaurant Management

Restaurants ranked as one the most dramatically impacted sectors of the economy during the pandemic, right up there with airlines, hotels, gyms and movie theaters. Even full-service restaurants had accepted the inevitable, seeing gains by embracing options like mobile ordering, curbside pickup and third-party delivery.

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Coca-Cola Research Reveals What Guests Want Post-COVID

Modern Restaurant Management

When COVID ends, consumers expect their visit frequency to quick-service and full-service restaurants to increase to levels beyond that of pre-COVID life. On average, they expect their quick-service visits to increase by 1.7 visits per month and full service by 3.4 Full-Service Restaurants. Making up for lost time.

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Not Just a Trend: The Restaurant Loyalty App

Lavu

Restaurants have become tech-savvy by providing an app for their customer base. While it may seem like just another trend it’s really the next best thing for expanding your customer base and building customer loyalty. Having a well-made app will also attract customers from the millennial generation. o keep it simple.

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MRM Research Roundup: Mid-June 2020 Edition

Modern Restaurant Management

More than a third of consumers (35 percent) say they will put an emphasis on dining at restaurants that keep customers safe. Insights are based on POS data from US locations of which 95 percent of total locations are QSR, the remaining 5 percent are table service. Return to On-Premise. The full report is here. Dining When Safe.

2020 184
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Execution will play a pivotal role in building customer trust and ensuring today's diners remain loyal." Both sides agreed that a negative take-out experience – ranging from a reduced menu to poor service – was a deal-breaker. Restaurants vs. delivery services. Can't touch this.

2020 197