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While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.
In essence, this shift should lead restaurants to embrace the idea of maintaining a truly “intelligent” smart kitchen, one that will be tech-equipped to continue evolving with consumer demands. Guests will demand a personalized journey when food is delivered to their door. The sleeping giant is virtual kitchens.
Marketing and advertising : Market your restaurant to help achieve optimal restaurant capacity (social media and review management included). The mindset of "If it works, it's good enough" is most prevalent when it comes to scheduling employees with pen and paper or spreadsheets. If it gets the job done, why change it, right?
Rally for Restaurants is a grassroots movement built to support local restaurants and stimulate cash flow by encouraging consumers to order takeout and delivery so the foodservice community can count on the income to keep their businesses running. "Not a good idea." makes it easy for guests to support local restaurants.
You’ll secure your exclusive right to use the trademark to promote your brand in specific territories and for particular goods and services. Taking this step can also help you settle potential disagreements with franchisees if they use your trademark beyond the goods approved in the franchise agreement. So you’re off to a good start!
From scanning QR codes for contactless menu ordering to investing in tableside credit card authorizations, restaurants and bars are looking to technology to ease consumer concerns while also continuing to drive revenue. Digitizing your customer engagement will be critical to retaining current customers and capturing consumer loyalty. ?Digitizing
Remember, data is only as good as what you do with it. Cost of Goods Sold (CoGS) What does CoGS mean? Actual food cost, otherwise known as Cost of Goods Sold (CoGS) measures the total cost required to produce every dish on your menu. Consider menu engineering software as your strategic ally.
As restaurants do everything they can to survive these winter months, we continue to see shifts in how consumers are using restaurants. While most consumers will eventually shift some of their dining back to on-premise, most consumers will still often opt for the convenience of drive-thru, pick-up and delivery.
2019 brought a rapid increase of dairy-free and vegan options for consumers in restaurants including ice cream, cheese, chicken, beef and continued innovations for fish, lamb and milk. Preference for on-demand food that is accessible anywhere the consumer prefers will continue to increase and force brands to revolutionize.
And some chains, including Sweetgreen and Shake Shack, are adding drive-through for the first time to meet changing consumer expectations for off-premise dining. However, the promising statistics about consumer confidence levels don’t mean that the restaurant industry will look exactly the same in this new era as it did pre-pandemic.
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