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In a recent report shared by TouchBistro on the State of the Restaurant Industry for 2025, data provides key insights into a year marked by both significant hurdles and notable resilience for the restaurant franchising industry and quick-service restaurant (QSR) operators.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
An inaugural loyaltyprogram (September). “In addition to our growth and brand milestones so far this year, we have more in the pipeline in new and existing markets to increase the experience for both guests and franchisees. Program, which has impacted more than 65 million students in 35 years.
A more optimistic economic future as uncertainty decreases Despite current woes, the food and beverage industry is optimistic about its future as predictions for 2025 suggest that concern about economic uncertainty will drop from 20 percent to 16 percent. QSR chains have been using limited-time offers (LTOs) to drive visits.
Among the highlights: Online Ordering sales of pizza (+9 percent), burgers (+10 percent), and fried chicken (+5 percent) were up from last year, but the largest trend in online ordering was sandwiches and wraps as guests give up on slapping bread together at home and restaurants pivot to menu items that travel well. Restaurant trends.
In this edition of MRM Research Roundup, we feature news of the expected pent-up demand from guests, the Great Restaurant Restart and delivery trends. Additional key findings from the survey include: Over a third (38 percent) of respondents plan to have between 1-20 guests, with 32 percent planning to have under 50.
New data from the National Restaurant Association’s 2025 Off-Premises Restaurant Trends report highlights how off-premises dining has become both a consumer preference and business essential, with the convenience and availability of takeout, delivery, and drive-thru now deeply embedded in everyday life.
Identifying Challenges and Uncovering Opportunities SpotOn unveiled its 2025 Restaurant Business Report , revealing the financial challenges restaurant operators face and the opportunities to strengthen their businesses. Yelp has named Holbox in Los Angeles the top restaurant of 2025. Independent operators feel the squeeze the most.
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