Could Surge Pricing Actually Make Fast Food Better?
EATER
FEBRUARY 27, 2024
Fast food chain Wendy’s has announced plans to test “dynamic pricing” at its locations across the country, beginning in 2025. McDonald’s has also steadily increased prices over the past few years — 10 percent in 2023 alone — so much so that the chain had to admit that the higher prices were driving away customers. restaurants.”
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