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From Garnish to Secret Sauce: How Loyalty Has Become the Real Revenue Driver

Modern Restaurant Management

According to PAR’s 2025 QSR Operational Index , loyalty transactions rose more than 30 percentage points in 2024. Maybe you’d toss in a birthday coupon or a surprise double-points day. Case in point: Free breadsticks get people in the door — but they don’t create a memorable meal.

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Denny's clings to value amid 'choppy' environment

Restaurant Business

05, 2025 Facebook Twitter LinkedIn Same-store sales fell 1.3% In the second quarter, 20% of Denny’s orders included a value-oriented dish, and the chain saw sales improve among the $50,000-$70,000 income bracket. It was not enough for Denny’s to completely overcome a “choppy” macroeconomic backdrop, as same-store sales declined 1.3%

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MRM Research Roundup: Cautious Optimism, Beyond the Burn, and the Taylor Swift Economy

Modern Restaurant Management

Voice of the Restaurant Industry Toast's 2024 Voice of the Restaurant Industry some insights and data suggesting a cautiously optimistic outlook: profits are rising, with 63 percent reporting increased margins compared to last year.

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MRM Research Roundup: Delivery Fraud, the Playground Effect, and Top 100 Places to Eat

Modern Restaurant Management

On a year-over-year basis, small business sales (+2.1 Month-over-month sales (+0.1 Year-to-date, combined sales growth for January and February is 3.5 percentage points less than sales growth from the same two-month period in 2024. Independent operators feel the squeeze the most. percent) also grew.

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MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

Pizza Ordering Predictions HungerRush released the results of a national dining survey on 2024 pizza ordering predictions for The Big Game (February 11) and National Pizza Day (February 9). However, the best available coupon and fastest delivery time tied in second place. Fifth place goes to guacamole.

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MRM Research Roundup: Mid-Year 2024

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on the impact of California's minimum wage, customer satisfaction, AI use in restaurants, popular cocktails and bathroom readiness. Early Impact of California's Minimum Wage A new edition of The Anchor from Placer.ai, written by R.J.

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Five Tips to Increase Gift Card Sales This Holiday Season 

Modern Restaurant Management

Global e-gift card sales are expected to reach $300 billion in 2019 , with most of those sales occurring during the fourth quarter, and customers who opt to purchase gift cards will spend an average of $44.83 By 2024, global digital gift card sales are projected to hit $698.2 They were derided as lazy and impersonal.