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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. Unfortunately, the traditional marketing tech stack that restaurants have long relied on is outdated, overpriced and ineffective in today’s digital ecosystem.

Marketing 197
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Restaurant Loyalty Program: Build Lasting Relationships

Focus POS

How Your Restaurant Loyalty Program Impacts Revenues During a Shutdown. According to data provided by OpenTable , 62% of customers prefer delivery, a 10% rise from the pre-pandemic rates, and this upward trend is expected to continue through 2023. The Basics of a Restaurant Loyalty Program.

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7 Restaurant Trends Reshaping Customer Experience in 2023

Bingage

Introduction As we step into the new year 2023, Keeping an eye on the trends emerging in the restaurant industry is essential. In this competitive world, Restaurant Marketing requires every single person’s guest data, marketing automation, and many more that we will discuss in this blog. Hyper Personalised Marketing 2.0

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MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. However, the best available coupon and fastest delivery time tied in second place. Prepaid Consumer Insights Study from Fiserv , gift cards are becoming the perfect way to drive customer loyalty.

2024 196
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Building the Value Equation as We Approach the Price Ceiling 

Modern Restaurant Management

We recommend incorporating the following strategies in your 2023 planning: Schedule regular value messaging into your 2023 marketing calendar. Coupon use is up among all generations, with younger generations actively looking for a deal, in contrast to older generations, who are more passive seekers.

Pricing 203
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Ordering Channels and Preferences Have Shifted: How Restaurants Can Win The Customer

Modern Restaurant Management

Instead, two recent research reports, The State of Third -Party Delivery and The Biggest Consumer Insights Trends of 2023 (So Far) , shed light on how delivery has become a preferred dining option for many consumers and an important part of the omnichannel restaurant customer journey that brands can’t afford to overlook.

Ordering 197
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221