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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Loyalty Rewards.

Marketing 397
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On the Road to Relief: Restaurant Trends and Opportunities to Watch

Modern Restaurant Management

And despite warnings of an imminent recession at the end of 2022, the U.S. Full-service menu prices climbed 4.5 percent between December 2022 and 2023. They’re using that information for myriad purposes—from effectively managing inventory to launching new menu items.

2024 196
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MRM Research Roundup: 2022 Restaurant Trends

Modern Restaurant Management

To keep up with changing consumer preferences, operators noted that their top areas of investment in 2022 include mobile ordering (54 percent); delivery services (47 percent); technology such as new POS digital signage or other in-store tech (45 percent); and alternative payment methods (37 percent). "Consumers

2022 215
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Five Ways to Enhance and Improve the Takeout and Delivery Customer Experience

Modern Restaurant Management

Today, the global food delivery app industry is predicted to reach $320 billion by 2029 — up from $140 billion in 2022. As such, implementing a robust food delivery and takeout service has become critical for restaurants’ longevity and success. Manages orders at peak hours so the kitchen isn’t overwhelmed.

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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 197
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93 Restaurant Industry Statistics Every Food Service Operator Needs to Know in 2024

Apicbase

Food costs increased in 2023: according to one survey, 60% of operators reported that all or most suppliers raised their prices , up from 50% in 2022. million in 2022, to $1,087 million in 2023. It is estimated that the US food service sector wasted 13 million tons of food in 2022, up from 9.15 decline from 2022.

2024 52
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Restaurant Week: How to Gain New Customers and Boost Revenue

Modern Restaurant Management

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. Here is your 2022 guide for a successful Restaurant Week. Take Advantage of Technology. Go Digital.