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MRM Research Roundup: Cautious Optimism, Beyond the Burn, and the Taylor Swift Economy

Modern Restaurant Management

Though takeout is popular, dining out has its own allure, especially for social occasions. Socializing with friends (48 percent) and enjoying higher-quality food than they can prepare at home (47 percent) also rank highly. This is the fourth Hot & Spicy Survey; previous iterations were published in 2017, 2019 and 2021.

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Maximize Takeout Profitability With These Six Steps

Modern Restaurant Management

According to Morgan Stanley estimates, online delivery is set to grow from $260 billion in 2017 to $325 billion in 2020 – and possibly $470 billion by 2025. With takeout, that might mean including the unexpected in their bags: a free appetizer, a sample of a new dessert, a coupon for their next meal, or a fun kid’s activity.

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9 Important Hospitality Sales and Marketing Tips

Social Hospitality: Restaurants

In a world driven by social media and online search, sales tactics are essential to generate revenue. From 2009 to 2017, gross bookings in U.S. Offer time-sensitive deals and coupons. They have beautiful websites , blogs , and a well-planned social media presence. Follow Social Media Trends.

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9 Important Hospitality Sales and Marketing Tips

Social Hospitality: Restaurants

In a world driven by social media and online search, sales tactics are essential to generate revenue. From 2009 to 2017, gross bookings in U.S. Offer time-sensitive deals and coupons. They have beautiful websites , blogs , and a well-planned social media presence. It’s hard to get noticed among the noise.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

They can gamify competitions and incentivize social media shares. In 2017, for example, Starbucks collected 30% of their revenue via mobile payments on their Starbucks Rewards member’s app, which supports buying Starbucks merchandise anywhere. Great loyalty apps allow restaurant operators to push promos and market specials.

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The 3 Most Common Marketing Mistakes of New Restaurants

Indoor Media

It’s an exciting time to be a restaurant owner, as industry sales are expected to reach $799 billion in 2017 , the eighth consecutive year of growth. However, more recent data from February 2017 found that one-third of U.S. Overlooking Promotion Campaigns and Coupons. Coupons are used by everyone. Giving Up Too Soon.

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A Quick Recap of Restaurant Marketing Trends

Indoor Media

Part of this can come from testing your own social media content or watching for successful advertising campaigns in your community. Social Media Advertising. Today, more than 67% of restaurants have started advertising on social media. Instagram Post from Fox in the Snow Cafe in Columbus, OH.