Is Blue Bottle’s collaboration with The Weeknd good for specialty coffee?
Perfect Daily Grind
MAY 10, 2023
From actors and professional athletes to musicians and social media influencers , celebrity endorsements have been a key part of coffee marketing as far back as the early 1980s. For this price, the coffee also comes with a collectible booklet featuring original Samra Origins artwork. The campaign was an undeniable success.
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