ChowNow

FEBRUARY 28, 2025

In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering

Modern Restaurant Management

MARCH 26, 2025

“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

Marketing

ChowNow

FEBRUARY 21, 2025

Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.

Online Ordering

ChowNow

AUGUST 8, 2025

Unlike email (which already performs well with a 42.35% open rate) and social media, text message marketing gives you a direct line to customers that can’t be matched by any other marketing method. Unlike email or social media posts, these messages don’t get buried in an inbox or throttled by an algorithm.

Ordering

ChowNow

MAY 30, 2025

The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? Rewarding customers for ordering direct creates long-term habits that boost your sales.

Ordering

ChowNow

FEBRUARY 21, 2025

While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.

Ordering

ChowNow

FEBRUARY 28, 2025

Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive.

Online Ordering

Modern Restaurant Management

JULY 16, 2025

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as social media marketing was becoming a powerful tool for businesses. And I love that.

Marketing

Modern Restaurant Management

FEBRUARY 12, 2025

Now, they're on their phones before they arrive, checking your reviews, looking at food photos, and getting recommendations based on their past orders. Your job posts need to be where Gen Z actually spends time – think TikTok, Instagram, and other app-first, social job platforms like Jobget 2.

Hiring

Modern Restaurant Management

JULY 11, 2025

One of the easiest steps to do so is highlighting your menu on social media and search engines, as well as promoting specials across different platforms. Promote Star Items on Social Media Use your social media platforms to promote your most-loved items with high-quality images, short videos, or even customer content.

Menu

Modern Restaurant Management

MAY 28, 2025

With search impressions declining and platforms like social media and AI gaining traction, traditional search strategies are breaking down. SOCi revealed this fragmentation in 2024 with the rise of search on social media platforms, and Gen Z in particular choosing Instagram and TikTok over Google when conducting local searches.

Social Media

Modern Restaurant Management

JULY 30, 2025

A server who chats with regulars like old friends, or a barista who remembers someone’s order. Make Community Core to Your Infrastructure For many restaurants, community involvement is often limited to occasional moments, such as a holiday food drive, a donation jar, or a few charity posts on social media.

Small Business

The Rail

APRIL 18, 2025

Youve just begun your mission to turn old restaurant footage into digital content for your social media pages. Regular scrolling through social media stops when they (your soon-to-be customers) see a black-and-white photo of your original spot circa 1989. These moments can become shareable social media posts.

Social Media

ChowNow

MARCH 14, 2025

If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.

Ordering

Modern Restaurant Management

MARCH 18, 2025

With social media shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. This shift highlights the growing reliance on social media for information, making it crucial for restaurants to engage with this audience where they are.

2025

ChowNow

JUNE 12, 2025

And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.

Loyalty Program

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Keep the design simple, use high-quality images of your food, and include strong calls to action (like “Book a Table” or “Order Now”). Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book

Modern Restaurant Management

DECEMBER 23, 2024

Smart owners will seize on this opportunity and use reviews as a powerful tool to fill their dining rooms and online ordering queues. First, overwhelmed by ads and overly polished social media content, customers now see reviews as a reliable and authentic source of truth.

2025

ChowNow

FEBRUARY 13, 2025

77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.

Social Media

Modern Restaurant Management

JUNE 3, 2025

Lastly, AI-powered chatbots and virtual assistants can handle customer service tasks like answering questions, taking reservations, and processing orders, ensuring faster and more efficient support. A focus on social media marketing, building relationships with loyal customers, and running local promotions can go a long way.

Marketing

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025

Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your social media. Don’t just rely on organic social media.

Social Media

ChowNow

MARCH 21, 2025

Climate & Seasonality: Does the weather impact what people order or when they dine out? Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Online Ordering Behavior: Are they more likely to dine in, take out, or order for delivery? or How often do you order delivery?

Marketing

ChowNow

FEBRUARY 7, 2025

Promotions, local SEO, and social media ads can help bring more people through your door. Do you want to drive more online orders? Investing in digital ads, email marketing , and an optimized online ordering system that can boost sales. Are you trying to increase foot traffic? Is brand awareness your main focus?

Marketing

Modern Restaurant Management

JANUARY 23, 2025

Here are a few delegation ideas: Assign a team member to manage inventory, like tracking stock levels, placing orders, and ensuring proper storage. Ask a team member to post social media updates or answer customer inquiries online. This takes some work off your plate and empowers others to take on more responsibility.

Operations

The Restaurant Group

DECEMBER 28, 2024

Introduction Social media has transformed the restaurant industry into a dynamic, interactive space. By adopting strategic social media practices, you can expand your reach, attract diners, and create a loyal community around your restaurant. A strong social media presence is like your restaurants digital storefront.

Social Media

Modern Restaurant Management

APRIL 4, 2025

“Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.” Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more.

Social Media

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Consumer behavior is constantly evolving. Study your competition.

2025

ChowNow

APRIL 4, 2025

Whether you like it or not, your restaurants online reputation is shaping first impressions long before a guest walks through your doors or even places an order. Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media.

Management

ChowNow

AUGUST 1, 2025

Influencer marketing sounds like something reserved for big-name brands with massive budgets and full-time social media managers. diners trying out a new restaurant because of social media, now’s the time to make influencer marketing a part of your marketing strategy, without blowing your budget or partnering with the wrong people.

Influencer

Modern Restaurant Management

NOVEMBER 4, 2024

Restaurants are going digital, with innovations like contactless ordering, reservation apps, and personalized marketing driven by data. It’s a new era of dining, where your favorite spot knows not only your name but also your order. But it’s not just about convenience.

Loyalty Program

Goliath Consulting

MAY 26, 2025

Todays diners scroll before they order, and your restaurants social media presence can make or break their decision to visit. That could be a photographer, a videographer, an influencer, or someone who can manage your social channels from strategy to execution. Thats where a skilled content creator comes in.

Hiring

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your online ordering. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program

ChowNow

JANUARY 23, 2025

Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order. Customers earn rewards by meeting thresholds you define, whether its the number of orders or total dollars spent. All you have to do is keep them happy. And when you do?

2025

7 Shifts

OCTOBER 22, 2024

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Use local keywords in your social media posts, too. Keep the entry process simple.

Marketing

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing