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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Social media, SEO, and word-of-mouth are powerful tools for attracting new customers without spending a fortune. SEO (Search Engine Optimization): Optimizing your restaurant’s website for search helps people find you online. For fast-food restaurants, the average paid CAC is $27, while the average organic CAC is around $9.

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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences.

Marketing 195
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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district. What price points are they comfortable with? Behavioral Patterns: How often do your customers dine out?

2025 195
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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. One key aspect of your website is search engine optimization (SEO).

Marketing 418
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. percent in December and 11.3

Marketing 221
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Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. One key aspect of your website is search engine optimization (SEO).

Marketing 195
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Restaurant Management Software: A Comprehensive Roundup

Aaron Allen & Associates

It tracks all the transactions with a great level of detail (from the date and time to what items were purchased to returns or void checks, to how it was paid, who sold it, and what table were people seating in for casual dining restaurants). They come with a high price tag but offer great scalability for businesses that can afford it. .