7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing 563

Marketing Social Media Website Management SEO 563

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Build and Optimize Your Website. That needs to go.

2022 531

2022 Marketing Email Marketing Social Media 531

ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

ChowNow

FEBRUARY 21, 2025

Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

ChowNow

FEBRUARY 13, 2025

An inventory management system with automated restocking alerts keeps your stock levels in check. If customer retention is a priority consider a digital loyalty program or automated marketing tools. Most restaurants have either first-party ordering (your own website or app) or third-party platforms (like DoorDash or Uber Eats).

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

MARCH 20, 2020

We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025. However, thanks to the explosion of online ordering, owner/operators are left managing massive data sets — without any experience in doing so.

Online Ordering 540

Online Ordering Email Marketing Website Management Franchising 540

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

ChowNow

MAY 30, 2025

A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions. Limited-time offers also give you content for social media, email, and your website.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

MARCH 14, 2025

Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Use email marketing to re-engage past customers.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

SEPTEMBER 21, 2023

How to Optimize Your Website for Local SEO Here are some tips to optimize your website for local SEO: Include Location Information on Your Site : Make sure to include details like your restaurant's address, phone number, and operating hours. Verify your business to confirm that you are the owner or manager.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Goliath Consulting

MAY 26, 2025

Are you looking to grow your Instagram audience, drive more traffic to your website, or appeal to a younger demographic? That could be a photographer, a videographer, an influencer, or someone who can manage your social channels from strategy to execution. Your goals will shape the kind of content creator you need.

Hiring 221

Hiring Social Media Fast Casual Email Marketing 221

ChowNow

JANUARY 23, 2025

Time Management: 80% of tasks completed often come from 20% of the effort. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money. Meaning, that a small percentage of inputs or efforts often account for the majority of results or effects.

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. Pair the links with craft hand-written emails to your customers that had a great experience and ask for their feedback.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

JULY 3, 2024

A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Stunning visuals play a significant role in enticing visitors to explore your website further.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Try 7shifts for free.

Management 367

Management Management Operations Mobile Ordering 367

Modern Restaurant Management

SEPTEMBER 27, 2021

Suddenly, the ability to engage customers digitally – to take orders via apps and websites, to fulfill orders via delivery and curbside pickup, all occurring “outside the four walls” – became existential. A technical, operational, and marketing transformation needed to happen, and it couldn’t happen fast enough.

Mobile Ordering 496

Mobile Ordering Email Marketing Online Ordering Website Management 496

ChowNow

MAY 9, 2025

In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.

Operations 195

Operations Email Marketing Food Supply Seasonal Menu 195

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

Marketing 136

Marketing Email Marketing Social Media SEO 136

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Try 7shifts for free.

Management 352

Management Management Operations Mobile Ordering 352

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. ones with hospitality, restaurant, cooking, etc. experience already). ones with hospitality, restaurant, cooking, etc.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

Modern Restaurant Management

JANUARY 4, 2022

From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. This means an email marketing message turns into a deeper conversation with each customer.

Point of Sale 539

Point of Sale Customer Service Email Marketing Website Management 539

Modern Restaurant Management

MARCH 26, 2021

Whether customers order via text to order, online, or through an app—these orders will automatically connect to your restaurant management system. Use detail reporting to market to the right customers at the right time based on their preferences. Fast-Track Your Online Time-to-Market.

Ordering 566

Ordering Mobile Ordering Online Ordering Email Marketing 566

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

7 Shifts

MARCH 10, 2021

Invest in Technology Accounting and inventory management software are just a couple of the technologies that small business owners should invest in. Other efficiency benefits include POS software that tracks staff time and inventory, saving time in daily operations preparing payroll, bookkeeping, and inventory management.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

JUNE 27, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. Chick-fil-A and Starbucks show broad appeal across regional markets.

Loyalty Program 251

Loyalty Program 2025 Customer Experience Customer Service 251

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. AI isnt about replacing peopleits about making everyday tasks faster, smarter, and easier to manage. Many inventory management systems now include AI-assisted forecasting. The short answer?

Front of House 195

Front of House Back of House Online Ordering Email Marketing 195

Modern Restaurant Management

JUNE 29, 2022

To continue to see success, restaurants need to take ownership of customer data through direct online ordering technology to better manage their digital channels and deepen relationships with diners. Streamlining Operations. When a guest orders directly with a restaurant, they are opting in to share all their data with that establishment.

Ordering 474

Ordering Online Ordering Email Marketing Seasonal Menu 474

ChowNow

JUNE 5, 2024

Since 98% of consumers read reviews to help inform their decisions , it’s crucial for restaurants to encourage satisfied customers to provide feedback and manage their online reputation effectively. Now, let’s walk through how your team should manage these reviews.

Email Marketing 394

Email Marketing Social Media Website Management Online Ordering 394

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

Online Ordering 508

Online Ordering 2024 Website Management 2023 508

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. These apps make it easier to manage digital orders, streamline kitchen operations, and reach more customers. Reservation and table management apps.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

7 Shifts

AUGUST 5, 2020

Keep reading to get answers to questions like: How do you manage staff to boost off-site dining revenue? Are there any tips for food delivery and takeout inventory management? How do you market food delivery and takeout? Decide who will be in charge of managing takeout and delivery orders.

Delivery 341

Delivery Food Email Marketing Front of House 341

ChowNow

APRIL 4, 2025

This means customers place orders through your own website or appnot a third-party platform. Third-party ordering platforms, such as Uber Eats and DoorDash, manage the entire ordering process on your behalf. With first-party, customers place orders directly through your restaurants own website or branded mobile app.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195