Modern Restaurant Management

APRIL 15, 2024

One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. However, it can sometimes take time to get customers to respond to surveys they're given. Customers can be lost to boredom or quit halfway if a survey is too long.

Management 191

Management Management Loyalty Program Social Media 191

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Assume a customer discovers your website but cannot identify where you are located or how to contact you.

Marketing 398

Marketing Loyalty Program Email Marketing Social Media 398

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. ChowNow ChowNow is a customized online ordering app for restaurants. Try 7shifts for free. Apple | Android 4. OpenTable seats around 1.6 Get a Demo 6.

Operations 367

Operations Management Management Mobile Ordering 367

Bingage

MAY 6, 2023

In the fast-paced digital world, we live in today, running an e-commerce store on Shopify or any other platform requires careful attention to numerous aspects, including customer acquisition and retention. As a business owner, you know that your customers are the true heroes of your enterprise. Yes, that’s right!

Loyalty Program 52

Loyalty Program Email Marketing Point of Sale Customer Service 52

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. ChowNow ChowNow is a customized online ordering app for restaurants. Try 7shifts for free. Apple | Android 4. OpenTable seats around 1.6 Get a Demo 6.

Operations 353

Operations Management Management Mobile Ordering 353

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. At full-service restaurants, servers are responsible for crucial tasks. At full-service restaurants, servers are responsible for crucial tasks.

Technology 224

Technology Loyalty Program Fast Casual Email Marketing 224

Modern Restaurant Management

APRIL 2, 2024

This shift in consumer behavior underscores the need for restaurants to cater to this growing customer demographic. Embracing solo diners not only opens doors to a wider customer base but also presents an opportunity for establishments to differentiate themselves in a competitive market.

Loyalty Program 146

Loyalty Program Catering Seating Email Marketing 146

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. That’s the definition of loyalty. So why does loyalty matter so much to restaurants? Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 222

Seating Email Marketing Marketing SEO 222

SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 181

Loyalty Program Social Media Email Marketing Point of Sale 181

Modern Restaurant Management

JUNE 14, 2023

Gamification is rapidly changing how brands interact with customers during the restaurant experience. But what do you need to know about this tactic to achieve your business goals while driving meaningful customer connections? “Much of restaurant industry marketing is mired in a sea of sameness,” states Lobliner.

Loyalty Program 177

Loyalty Program Point of Sale Email Marketing Customer Experience 177

Restaurant Engine

MAY 22, 2024

Knowing this can help you craft a marketing strategy to get more office workers in your restaurant over the lunch hour. So, do everything you can to streamline your service. Get creative and listen to what your customers are looking for. Both your restaurant and your customers benefit from prix fixe meals.

Loyalty Program 109

Loyalty Program Email Marketing Coupons Online Ordering 109

Modern Restaurant Management

FEBRUARY 10, 2023

Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. What other diners say about your food, service, and dining space will matter a great deal to would-be diners. Yes, you do.

Social Media 192

Social Media Mobile Ordering Email Marketing Online Ordering 192

The Restaurant Coach University

MARCH 2, 2017

However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

7 Shifts

JANUARY 10, 2024

A restaurant management system, or RMS, is software designed to streamline restaurant operations and simplify restaurant management. What sets an RMS apart from a general POS system or retail software is that RMS suites specifically serve the restaurant industry and are full of features that support how food service businesses work.

Management 195

Management Management Point of Sale POS 195

7 Shifts

JANUARY 10, 2024

A restaurant management system, or RMS, is software designed to streamline restaurant operations and simplify restaurant management. What sets an RMS apart from a general POS system or retail software is that RMS suites specifically serve the restaurant industry and are full of features that support how food service businesses work.

Management 195

Management Management Point of Sale POS 195

7 Shifts

FEBRUARY 7, 2024

After that, the most popular back-office technologies were accounting software (55%), mobile payments (52%), and third-party food delivery services (51%). The restaurant tech industry is growing, with software and services designed to streamline almost every aspect of your business. But that was the 90s.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Lavu

NOVEMBER 13, 2019

Restaurant loyalty programs have gotten a bad rep in recent years. Many people have advised restaurants not to use these programs at all, as most programs fail. Instead of skipping over the entire rewards concept, create a refined program your customers will love – we will show you how.

Loyalty Program 60

Loyalty Program Point of Sale Customer Service Email Marketing 60

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Open for Business

JUNE 30, 2023

Done well, building a brand creates an emotional connection with guests before they step foot in a restaurant and builds long-term loyalty that keeps them coming back. A well-established restaurant brand can create return customers and encourage them to sing your praises to others. Quick Links: What is restaurant branding?

Loyalty Program 78

Loyalty Program Email Marketing Social Media Customer Experience 78

SpotOn

MARCH 5, 2024

Kim Dieu knows marketing. Before she opened the modern Vietnamese concept Mi' N Tea , alongside her brother, Troy, and parents, Kim Tran and Dan Dieu, she worked in product marketing and graphic design, helping build brands.   When they first opened, third-party platforms helped Mi' N Tea find potential customers.

Email Marketing 52

Email Marketing Loyalty Program Online Ordering Front of House 52

Modern Restaurant Management

FEBRUARY 2, 2022

Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. Oftentimes, the best solution isn’t as elusive as we think, and that’s certainly the case with new restaurant tech designed to enable you to do more with less. Reward Your Loyal Customers.

Loyalty Program 193

Loyalty Program Online Ordering Social Media Mobile Ordering 193

Social Hospitality

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. As a result, your marketing will become more effective and efficient.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Social Hospitality

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. As a result, your marketing will become more effective and efficient.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Bingage

DECEMBER 18, 2022

Customer reward programs in marketing are point-based loyalty programs that offer discounts and other incentives (gift cards, vouchers, coupons, cashback, or free or discounted products or services…) in exchange for increased customer involvement and purchase. Types of Reward Marketing.

Loyalty Program 52

Loyalty Program Marketing Point of Sale Email Marketing 52

Sling

JULY 24, 2023

Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management. There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about.

2023 78

2023 Management Management Tip Distribution 78

Modern Restaurant Management

DECEMBER 28, 2020

Two, there will continue to be pushback on high commission fees from third-party delivery services, and more and more restaurants will find that, given the commission-free alternatives, they simply don’t need them. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! In this way, QR codes not only enhance the dining experience for customers but also help restaurants streamline their operations and reduce costs.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Open for Business

OCTOBER 26, 2022

That’s why more restaurant owners are turning to restaurant CRM (customer relationship management) software to deliver better dining experiences. Run more targeted marketing campaigns. At the most basic level, a CRM is a souped-up database of information on all past customers. It’s a chance to strengthen customer relationships.

Email Marketing 78

Email Marketing Customer Service Online Ordering Customer Experience 78

The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98