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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. In fact, 86 percent of consumers indicated that local restaurants and stores could proactively earn their business, even in the current climate.

2020 491
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Coupon Advertising: 3 Ways to Reach Your Next Customer

Indoor Media

Think that coupon advertising is obsolete in the digital age? While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn more than $125,000 use coupons. Think again. What does this mean? Loyalty Cards. Online Presence.

Coupons 78
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Restaurant Loyalty Programs to Boost Revenues

Cheetah

In the world where consumers are bombarded by options, competition is fiercer than ever. In business terms, a good program will increase targeted retention, driving more revenue and decreasing acquisition costs. Good brand loyalty apps make it easy for members to understand their earnings and review their purchases.

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4th of July Specials for Restaurants: Promotions and Ideas for 2021

Touch Bistro

And Independence Day 2021 may be the busiest one yet, with 46% of American consumers reporting that they’re excited to dine out again as pandemic restrictions are loosened. You could even partner with a business to offer a meal kit that includes merchandise like a handmade BBQ apron, or a local brewery to offer beer and food pairings.

Specials 111
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Restaurant Branding: How To Build Your Restaurant Brand

Restaurant Clicks

Merchandise. Being in the restaurant industry means that your brand is constantly being judged by potential consumers. There’s much more that goes into the restaurant experience than good food or cheap prices. Everything from napkins to bathrooms are a part of how the consumer interacts with your business.

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MRM Franchise Feed: Krystal Refranchising and Pieology in China

Modern Restaurant Management

“Coolgreens is exactly what consumers are looking for – a comfortable place that is focused on fueling healthy lifestyles. “With our experience in the franchise industry, we know how to spot a good thing,” said Kaleb. There are many markets that haven’t even heard of us yet. We aim to change that.”

Franchise 216
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30 Creative Restaurant Marketing Ideas: How to Successfully Market a Restaurant in 2021

Gourmet Marketing

Humanizing your staff is always a good idea. This makes it much easier for them to discover your restaurant so that they can order from you online, or they might consider visiting you in person in the future if you set a good first impression. In fact, around 46% of American consumers believe that buying local is a top priority.