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This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. In fact, 86 percent of consumers indicated that local restaurants and stores could proactively earn their business, even in the current climate.
Think that coupon advertising is obsolete in the digital age? While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn more than $125,000 use coupons. Think again. What does this mean? Loyalty Cards. Online Presence.
In the world where consumers are bombarded by options, competition is fiercer than ever. In business terms, a good program will increase targeted retention, driving more revenue and decreasing acquisition costs. Good brand loyalty apps make it easy for members to understand their earnings and review their purchases.
And Independence Day 2021 may be the busiest one yet, with 46% of American consumers reporting that they’re excited to dine out again as pandemic restrictions are loosened. You could even partner with a business to offer a meal kit that includes merchandise like a handmade BBQ apron, or a local brewery to offer beer and food pairings.
Merchandise. Being in the restaurant industry means that your brand is constantly being judged by potential consumers. There’s much more that goes into the restaurant experience than good food or cheap prices. Everything from napkins to bathrooms are a part of how the consumer interacts with your business.
“Coolgreens is exactly what consumers are looking for – a comfortable place that is focused on fueling healthy lifestyles. “With our experience in the franchise industry, we know how to spot a good thing,” said Kaleb. There are many markets that haven’t even heard of us yet. We aim to change that.”
Humanizing your staff is always a good idea. This makes it much easier for them to discover your restaurant so that they can order from you online, or they might consider visiting you in person in the future if you set a good first impression. In fact, around 46% of American consumers believe that buying local is a top priority.
A good rule of thumb is to aim for 2-3 posts per week (although it can vary depending on the channel). Coupons, discounts, and other special offers diners can only redeem when visiting your restaurant. When you send out coupons, make sure there’s a unique code on them (e.g. SPRINGBOGO, COFFEE4LIFE, APPHOUR).
COGS Are Key as Hiring Pressures Decline In 2024, 16 percent of operators say analyzing and managing the cost of goods and services and supplier and vendor management are top pain pointscompared to 12 percent in 2023. Inflation (or the increased costs of goods and services) is still a top pain point for operators (15 percent).
Neon signage has been in style for decades for good reason - it just looks cool. If your restaurant is in an area with high foot traffic and a good amount of locals, make a point to promote your list of specials on the door. For example, Cambridge Brewing Company often hosts giveaways for free beer and merchandise on Instagram.
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