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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

I launched an internship program where I mentored marketing students in exchange for project help. We helped historical establishments update their websites, optimize SEO, and engage new audiences while staying true to their heritage. Online ordering, catering, and off-site events are key opportunities. It was a win-win.

Marketing 474
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How to Find the Target Market for Your Restaurant

ChowNow

Key demographic factors to consider: Age: Are you catering to college students, young professionals, families, or retirees? Are they catering to families, young professionals, or tourists? Loyalty Programs & Digital Deals: Customers who order regularly appreciate digital rewards, push notifications, and personalized promotions.

Marketing 195
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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. If you cater to young, social-media-savvy diners, your messaging might be playful and trendy. Menu design and engineering.

2025 195
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221
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Restaurant Website Best Practices With Examples

ChowNow

If your site is easy to navigate, fast, and has rich content, it improves your search engine optimization (SEO), making it more likely your website will rank well. That unified authority sends the right signals to Google, improving your SEO and bringing in more organic traffic. Loyalty isnt automatic. Here is how to do that.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

Implementing a local SEO strategy helps your restaurant appear higher on the results page, increasing your chances of attracting customers looking for dining options near them. This can help build trust and loyalty among residents who appreciate businesses that give back. Tailor your restaurant's menu to fit the needs of local offices.

Marketing 195
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How to Attract More Guests to a Restaurant

The Restaurant Group

Are you catering to families, young professionals, or food enthusiasts? Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks. Building a community around your brand fosters loyalty. When guests see their suggestions in action, it builds loyalty and trust.