The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

7 Shifts

JANUARY 23, 2024

Effective employee scheduling means finding the right mix of shifts and shift types for your business. The importance of balancing employee and business needs How to schedule employees effectively: 9 Steps to follow Using 7shifts to make scheduling employees simple Frequently Asked Questions Video version What makes a great employee schedule?

Restaurant Law 418

Restaurant Law Employee Relations Tip Distribution Communication 418

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Open for Business

APRIL 27, 2023

Email marketing strategy might not be the first thing you think of when it comes to promoting your restaurant. But when it’s done well, email marketing can be as effective as other digital marketing channels like social media and search engine optimization (SEO). Quick Links What is email marketing? There is no middleman.

Email Marketing 78

Email Marketing Marketing Social Media Reservations 78

The Rail

NOVEMBER 10, 2023

Understand Your Guests (And Your Audience) Before starting pay-per-click (PPC) campaigns , it's crucial to understand your target audience. LinkedIn Ads: Not traditionally used for restaurants, but it can be an avenue if you're targeting corporate events or business lunches. Use Analytics: Platforms offer detailed analytics.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

JUNE 14, 2023

Through dry periods, seasonal menus, product launches or limited time offers, gamification is an intelligent way to motivate engagement, drive competitive traffic, and activate specific behaviors among consumers in the food and beverage industry. It is about cutting through the clutter and giving people tangible reasons to pay attention.”

Loyalty Program 179

Loyalty Program Point of Sale Email Marketing Customer Experience 179

Modern Restaurant Management

MARCH 10, 2021

This is as relevant for the restaurant industry as it is for any other, as customer segmentation is a superb way to collect and process data and has been reimagined for these times to success for both enormo brands and small businesses alike. Understanding Customer Segmentation. The benefit?

Email Marketing 158

Email Marketing Communication Small Business Customer Service 158

Modern Restaurant Management

JUNE 22, 2020

With six times the engagement of email, text messaging is revolutionizing the marketing strategies of QSR, fast food, and dine-in restaurants. Through analyzing metrics and data, best practices have been pushed to the marketing forefront. Customers do not want to read through a large block of writing.

Communication 202

Communication Email Marketing Customer Service Reservations 202

Restaurant Engine

OCTOBER 11, 2023

It’s key to engage with your customers through their online reviews. This way, you can use both the online review and even the video review on the product pages for your new menu items, as well as on your social media platforms and in your email marketing. Comb through your reviews and look at the keywords people use.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Next Restaurants

AUGUST 5, 2021

If you’re a restaurant owner, then your YouTube channel may be one of the most important assets for your business. There are many ways to promote your restaurant business through YouTube. However, you can also optimize your restaurant’s YouTube channel to help the audience get a better view of your business.

SEO 175

SEO Social Media Online Ordering Email Marketing 175

Bingage

MARCH 18, 2023

When you think about shopping or eating out, you might click on your favourite brand. Building up your customer retention rate is way more profitable than just focusing on acquiring new ones. The Benefits of Customer Retention There are a variety of reasons, we know every business loses customers. Am I right? Do you know why?

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

Indoor Media

JULY 12, 2021

Businesses advertise on platforms like Yelp , Instagram , and Groupon. For example, Alphabet, the parent company of Google, one of the most recognizable websites in the world, makes about 80% of its revenue through selling advertisements. Pick up a magazine, flip through it, and you’ll see some traditional advertisements.

Advertising 148

Advertising Email Marketing Coupons Social Media 148

7 Shifts

JANUARY 23, 2024

Effective employee scheduling means finding the right mix of shifts and shift types for your business. The importance of balancing employee and business needs How to schedule employees effectively: 9 Steps to follow Using 7shifts to make scheduling employees simple Frequently Asked Questions Video version What makes a great employee schedule?

Restaurant Law 195

Restaurant Law Employee Relations Tip Distribution Communication 195

Indoor Media

FEBRUARY 15, 2021

If you are a small business restaurant owner, then you already know that balancing the day to day operations at your restaurant with any other task is a big ask. When business owners are already struggling with these kinds of expenses, they’re not going to want to shell out a lot on marketing.

Loyalty Program 148

Loyalty Program Email Marketing Advertising Back of House 148

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. That’s where our guide comes in. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

Open for Business

APRIL 25, 2023

Knowing how to incorporate earned media into your marketing strategy is a must for growing your business. Earned media is a valuable marketing tool because it’s unpaid and it really brings guests through the doors. Influencer marketing: The endorsement of a trusted influencer can bring a stampede of new guests through the door.

Social Media 78

Social Media SEO Email Marketing Influencer 78

Modern Restaurant Management

OCTOBER 9, 2020

Brick-and-mortar businesses have thus had to adapt their marketing strategies in order to survive in the long run. So what are some of the best things you can do to sustain your business during the pandemic? Take advantage of online channels like email and social media posts to effectively get your message out during this timeframe.

Online Ordering 189

Online Ordering Email Marketing Social Media Retail 189

The Rail

JUNE 10, 2022

Restaurant email marketing through newsletters is one of the best ways to market your business. However, a newsletter can only rake in business if it's well-crafted and resonates with your readers. The subject line on your email newsletter is the first thing your email subscribers see when they receive your emails.

Email Marketing 52

Email Marketing Coupons Social Media Events 52

Restaurant Engine

NOVEMBER 23, 2022

You can use this welcome email to thank them for following you. The key to this offer is to make sure visitors see it on your website only if they click the link in your Instagram bio. #2: Once on your website, you ask for their name and email. Susan is interested, so she clicks on your restaurant to look for your menu.

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78

Modern Restaurant Management

JANUARY 8, 2024

For the second part, click here. The future of restaurant businesses will likely involve a hybrid approach, combining the efficiency of technology with the warmth and personal touch of human service. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

MARCH 16, 2020

The National Restaurant Association has provided a list of best practices to ensure business continuity. Click here to learn the 10 steps to take now. " These bonds work just like savings bonds, where guests can purchase a bond at a value rate today, to be redeemed for full face value in the future. More than 2.45

Food Safety 234

Food Safety Kitchen Safety Small Business Employee Relations 234

Bingage

MARCH 10, 2023

Post-purchase emails have become a part of sales and engagement with fundamental email workflows, and with the help of emails, you can often make the difference between one-time customers and loyal customers. But from a customer’s point of view, clicking on the purchase button is not the end. What is Post-Purchase Email?

Email Marketing 52

Email Marketing Loyalty Program Customer Experience Online Ordering 52

Modern Restaurant Management

OCTOBER 31, 2019

One overlooked aspect of owning a successful restaurant, or any business in today’s modern age is an effective online presence and a quality website. At the end of the day, an improved user experience will drive your conversion rates. Having customers reviews on Google Business, also known as Google Maps. Focus on SEO.

SEO 127

SEO Social Media Email Marketing Point of Sale 127

Deliverect

JUNE 29, 2020

Let’s define the advantages and building blocks of a multi-channel strategy for your food business. Technology allows your customers to book their table online, leave feedback about their experience, and follow your business. Don’t forget about loyalty programs - 65% of a company’s business comes from existing customers !

Online Ordering 148

Online Ordering Email Marketing Loyalty Program Customer Experience 148

The Rail

NOVEMBER 4, 2022

Best of all, customers like the idea too: 89% of people say they would rather text with a business than speak with them on the phone. Read on to discover how SMS marketing can change the game for your business. SMS marketing is when a business sends marketing materials to customers via text. Infographic designed by Sinch.com.

Marketing 115

Marketing Loyalty Program Email Marketing Seasonal Menu 115

Modern Restaurant Management

APRIL 2, 2020

For additional resources, click COVID-19 Survival Guide for Restaurants and MRM Restaurant Survival Guide, Second Course and MRM Restaurant Survival Guide, Part Three. One of the ways they are doing this is by providing information and insights to make it easier for them to find new ways of conducting business.

Healthcare 206

Healthcare Employee Relations Online Ordering Customer Service 206

Sling

APRIL 17, 2022

Timesheets are an integral part of every business, large or small. Whether you use them to track a straight eight-hour shift or as part of a project-management strategy, it’s essential for the success of your business to understand the inner workings of your employees’ timesheets. How does the business track and pay overtime ?

Email Marketing 78

Email Marketing Employee Relations Information Management 78

Marketing4Restaurants

MAY 20, 2021

For this episode, we’ll go through the Martec stack that we have within our circle. Right click here and save-as to download this episode to your computer. These days, technology helps a lot in how businesses simplify business operations. Email Automation. What is Martec? Content Management System.

Technology 52

Technology Email Marketing Marketing SEO 52

Restaurant Engine

OCTOBER 13, 2021

Why are slow websites bad for business? 5: Your Restaurant Website has a High Bounce Rate. Your website’s bounce rate is an important metric. If your bounce rate is too high, your website may not be easy to navigate, it may be too slow, or it may not be enticing. High bounce rates mean it’s time to upgrade your website.

Mobile Ordering 119

Mobile Ordering Online Ordering Customer Experience Customer Service 119

Modern Restaurant Management

SEPTEMBER 16, 2020

They’ve heard from the experts that Covid spreads through the air. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc. Google My Business : Although not the same amount of people are not walking into your restaurants they are still googling it.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Restaurant Clicks

JANUARY 24, 2020

With so many online reservation systems available on the market, it can be hard to select the platform that makes the most sense for your business. We’ve created this list to compare and contrast OpenTable competitors and to help restaurants find what works best for their business. It sends automatic confirmation texts and emails.

Reservations 78

Reservations Email Marketing Social Media Book 78

Restaurant Engine

MARCH 10, 2021

You may also want to increase the loyalty and retention rate of your current customers. You can offer these coupons on your website, through your email marketing, through your SMS marketing, and on your social media platforms. Your coupon offer just might be what wins you the business over the competition.

Coupons 80

Coupons Email Marketing Social Media Website Management 80

Restaurant Engine

DECEMBER 28, 2022

This means you want your address, phone number, hours of operation, and contact method (email address or contact form) in a prominent place on every page. Make sure it’s easy to find because you don’t want people to have to click around or scroll all over to locate this information. 2: Your Restaurant Menu. tweet this).

Mobile Ordering 105

Mobile Ordering Online Ordering Customer Experience Customer Service 105

Bingage

MARCH 18, 2023

When you think about shopping, your mind clicks on your favorite brand. Building up your customer retention rate is way more profitable than just focusing on acquiring new ones. As a business owner, it should be your goal to have Customer retention strategies in place to help guide visitors to the next stage in the journey.

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Bingage

MARCH 18, 2023

When you think about shopping or eating out, you might click on your favourite brand. Building up your customer retention rate is way more profitable than just focusing on acquiring new ones. As a business owner, it should be your goal to have Customer retention program in place to help guide visitors to the next stage in the journey.

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Restaurant Clicks

FEBRUARY 10, 2020

Your restaurant’s online ratings and reviews are important to monitor. Most consumers check reviews and ratings before visiting a business, so your online presence can seriously affect whether or not a customer converts. . Do Restaurant Ratings Matter? . In a word, yes, restaurants’ online ratings do matter.

Customer Experience 60

Customer Experience Customer Service Consumer Goods Small Business 60

Restaurant Engine

JANUARY 11, 2023

Many businesses overlook the marketing power of their employees. You probably already have an arsenal of digital marketing channels, including your website, email marketing platform, and social media channels. You can do this through social media and your email marketing. 2: Offer a Staff Incentive. tweet this).

Events 59

Events Email Marketing Social Media Influencer 59