This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Local restaurant SEO is the best way to attract new customers, and its easier than you thinkyou dont need to be a technical expert to start seeing real results. With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders.
Implementing SEO strategies aimed at vaulting into the Google Six Pack can help restaurants increase visibility, remain competitive and attract business. Search engines rank the most relevant results first and the average organic click-through rate (CTR) the very top Google mobile search result gets is 26.9 Title Tags.
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. This way, you won’t need to code your site from scratch.
Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.
Pizza chains still getting orders via phone 70 percent of the time. People want to know about safety measures in order to know what rules they must follow. Up to date info and employee processes will make the research and dining/ordering experience all the more impressive. Blaze Bullock, SEO Strategist, Blaze Digital Marketing.
Go Paperless While paper-based loyalty programs have the benefit of giving something physical to the customer to keep, a paperless loyalty program is much more flexible for the customer, allowing them to receive updates and offers over email, a mobile app, or a loyalty card. The graph trend speaks for itself.
Search engine optimization (SEO): People are searching for the best restaurants in your area on Google. Text versions are preferable to PDFs as PDFs aren’t always mobile friendly. Reservations information - Include a phone number or embed your reservation software’s widget. Create and upload website content.
But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. This is why Jim McCormick, Toast's SEO Lead , emphasizes how “SEO is one of the most effective marketing channels restaurants can use.”
.” Its important to consider this behavior when creating your Google and Facebook ads and working on your website’s SEO (search engine optimization). This may mean dining in at your restaurant or ordering for pick-up or take-out. This mobile dominance means that restaurants must tailor their online presence to mobile users.
Ensure it’s easy to navigate and mobile-friendly. Guests should find menus, contact information, and reservation options without a hitch. Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks. Catering to these preferences makes everyone feel welcome.
However, if you have very limited space and creating a function room doesn't seem feasible, you can allow your guests to book or reserve tables in advance if they're planning a huge celebration. For instance, you can make them your freebie whenever a customer orders a single-receipt purchase of $15.
In fact, research by Google found that 53% of mobile website visitors leave if a webpage doesn’t load within three seconds. 2: Your Website Isn’t Optimized for Mobile. It is well past time for your website to be optimized for mobile. When was the last time you wrote a blog? 7: Your Website Isn’t Generating Orders.
Follow our blog to soak up some of the lessons we’ve learned along the way. Mobile Takes Priority. More than 50% of all web traffic comes through mobile phones, so when it comes to web design, mobile traffic is key. You need to ensure that every element of your restaurant website design is mobile-ready.
Prioritize local SEO. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”). Local SEO is not simple to do, but it can have big rewards.
You may need to spend time learning HTML and CSS in order to get the website you really want. Mobile First: More people access the internet on their smartphones than they do on a computer. Design for mobile devices first—and use Google’s Mobile-Friendly Test to see how well your website performs on mobile devices.
Everything you need to know about social media, digital marketing, SEO, and more! In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. and adding a reservation or online ordering widget. free WiFi, online ordering, or outdoor seating).
Many Email Service Providers (ESPs) have made it incredibly easy to create and send email campaigns with mobile-friendly email templates, drag-and-drop builders, marketing automation, and more. Everything you need to know about social media, digital marketing, SEO, and more! Or are you reserved and elegant? Download Now.
Online reservation platforms and review sites. Integrating POS systems on mobile devices. The customer can be engaged while ordering a drink, receiving the bill or check, or signing the receipt. Specifically, search engine optimization (SEO) techniques improve a restaurant’s search engine ranking to get more traffic.
Tools like cloud-based scheduling and centralized mobile apps for employees can help make labor scheduling more efficient. Tools based on accurate inventory, like smart ordering, suggested purchasing amounts, or smart receiving (tracking when vendor ingredient costs are above normal), help maintain the profit margin of individual menu items.
Some of the elements to put into considerations include: Deciding between a legacy system and a mobile system. A legacy POS system includes hardware that’s placed inside your restaurant, while a mobile POS system uses multiple stations that are run via cloud-based software. Choosing a POS system with a variety of features.
Follow our blog to soak up some of the lessons we’ve learned along the way. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Your restaurant can be adorned with large and unique posters in order to draw the attention of people passing by. Restaurant Marketing Ideas.
This man sued the successful pizza chain due to the fact that he was unable to order food from their website or mobile app, despite using screen-reading software. For restaurants, these issues can be viewing a menu, ordering online, or making a reservation. How did the man win? How Do You Make Your Website ADA Compliant?
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content