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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. Yes, and it’s a big thing in marketing that we often talk about: psychographics vs. demographics. There are all kinds of loyalty programs.

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Different Types of POS Systems

BNG Point of Sale

A POS targets pinpointed messages that match customer interests, thus aiding marketing initiatives, including gift cards and loyalty programs. There are a wide array of options on the market today. Several popular software features are available in modern POS software programs. Loyalty programs.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

2020 197
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COVID-19 Resources for Restaurants

Modern Restaurant Management

In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. “The restaurant industry, along with a few others such as airlines, hotels and walk-in retail, has been hardest hit.

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What?s Even the Point of Credit Card Points Now?

EATER

When Delta extended its contract with American Express in 2019, the airline said it expected to be making $7 billion annually by 2023 from the deal — and that’s just one airline. Card issuers buy points from airlines and hotels to offer their cardmembers. Airline cards are now offering extra points on grocery store purchases.

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MRM Research Roundup: End-of-September 2020 Edition

Modern Restaurant Management

Rewards Network, together with American Airlines AAdvantage Dining and United Airlines MileagePlus Dining, surveyed their members to learn more about what they anticipate their dining habits will look like over the next few months. Restaurants with a loyalty program should also highlight the benefits while remarketing to guests.

2020 189