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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

The Appeal of Coupons and Discounts. Vericast offered for proprietary survey findings related to consumer sentiment around the use of coupons and discounts. Additionally, 9 in 10 plan to use a coupon or discount in the next six months for grocery (70 percent), restaurants/dining (64 percent) and beauty/grooming (37 percent).

2021 490
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Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Other leisure-related categories affected the most included travel, cruises, lodging and airlines. Consumers prefer using coupons, discounts or perks online compared to in-store/venue – 64 percent of US respondents prefer to use coupons or discounts online. Challenges of Payment Options.

2020 493
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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From American Airlines to Chick-Fil-A and Starbucks, the best loyalty programs excite, challenge, and, of course, incentivize their members to keep going for that gold, signature or elite status. . Reading Time: 4 minutes.

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Not Just a Trend: The Restaurant Loyalty App

Lavu

o tier system where the more they visit the more valuable their rewards are, or for a certain number of visits they receive a new ‘status’ (similar to airline rewards but obtainable). devise how customers will earn points or rewards. o base it on number of items, spending levels, or number of visits. o keep it simple.

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Radical Reconsideration and the Behavior Change Opportunity for Restaurants

Modern Restaurant Management

Restaurants ranked as one the most dramatically impacted sectors of the economy during the pandemic, right up there with airlines, hotels, gyms and movie theaters. The real issue to address is why a guest needs a $1 off coupon to use your brand only once. Hope isn’t a strategy.

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Coca-Cola Research Reveals What Guests Want Post-COVID

Modern Restaurant Management

That was followed by airline travel (46 percent), attending live events (43 percent) and seeing movies in theaters (39 percent). Price has become less of a differentiator, as consumers that agree they base restaurant choice on coupons and price decreased by 2.2 Dine-in demand will surge, and off-premise modes are here to stay.