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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your mission statement is the ‘why’ of your restaurant.

Marketing 418
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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district. Make It User-Friendly : A good restaurant website should be easy to navigate, mobile-friendly, and fast.

2025 195
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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

The National Restaurant Association’s State of the Industry Report found 46 percent of family-dining and fine-dining restaurants added delivery options between March and December 2020, along with 44 percent of casual-dining and fast-casual restaurants. So what’s next? Will these habits stick?

Delivery 421
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Quick service and fast casual segments continue outperforming full-service restaurants by a very wide margin. By June, the median company in quick service and in fast casual had increased their number of hourly employees per location compared to their pre-pandemic staffing levels. How Is Casual Dining Doing?

2020 493
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

Fast-casual visits overall were down 3.8 Strong consumer interest in prepared foods, commissary and beverage options has led convenience stores, often referred to as c-stores, to compete much more aggressively with quick service restaurants and fast-food chains. In December, QSR restaurants overall saw visits decline 2.9

Marketing 221
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Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195