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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out. Avoid simply churning out content for the sake of building presence on an app.

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How To Attract Gen Z Customers to Your Restaurant

Modern Restaurant Management

Gen Z is a generation born from 1997 to 2012 , with the oldest members turning 25 this year. Many of Gen Z's traits are most likely shaped by the fact that they have grown up with access to the internet, smartphones and social media. To attract Generation Z into your restaurant, you’ll first need to understand them.

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Medellín’s Cafes and Farms Are Taking Back Colombian Coffee

EATER

For decades, their primary business was exporting beans, but in 2012 they turned their attention to the local market with a cafe on Medellín’s Primavera Street. Medellín’s bounty of coffee beans. In the blacksmith’s house, a wooden hoe. Coffee literally fills the slopes of Medellín’s hills. Pergamino A cup of Pergamino coffee.

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Entering China’s Emerging Coffee Market

Perfect Daily Grind

At this point, the specialty coffee scene was still a long way from becoming established. Instant coffee was popular in China until 2012 , when imports started to decrease. While this might not sound promising, coffee consumption rates in China are growing at 30% a year, compared to an international rate of 2%.

Marketing 138
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How to Cook a Direwolf

EATER

It was April 2017, a seventh season of the show would air in a couple of months, and a friend had come to Chicago to attend this dinner with me, not because we loved Game of Thrones — neither of us had watched for years at that point — but because the idea of a fannish dinner was exciting. This version was dyed with squid ink.)

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The Fermented Foods Industry Is Built on Global Ingredients. So Why Are Its Most Visible Faces White?

EATER

Because I am Chinese-Malaysian (then a rarity in the industry), many customers assumed our product was of Asian origin, and I endured racist comments about its price point, taste, and provenance; many retailers and customers found tibicos hard to pronounce and asked why we didn’t call it by its more commonly used name, water kefir.

Food 133
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Facebook Scammers Stole Hundreds of Thousands of Dollars Posing as Luxury Restaurant Suppliers

EATER

With e-commerce sales set to pass $1 trillion this year , there’s more than enough financial incentive to attract less-than-scrupulous types. The discounted Alaskan king crab legs and caviar were too good to be true “It was so cheap it was unheard of,” says Ruth (last name withheld by request), a healthcare professional in Texas.