Remove Fast Casual Remove Loyalty Program Remove Pricing Remove SEO
article thumbnail

How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups. Social media, SEO, and word-of-mouth are powerful tools for attracting new customers without spending a fortune. One way to boost customer retention is by offering loyalty programs.

article thumbnail

How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back.

2025 195
article thumbnail

Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. One key aspect of your website is search engine optimization (SEO).

Marketing 418
article thumbnail

MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221
article thumbnail

Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. One key aspect of your website is search engine optimization (SEO).

Marketing 195
article thumbnail

Restaurant Management Software: A Comprehensive Roundup

Aaron Allen & Associates

It tracks all the transactions with a great level of detail (from the date and time to what items were purchased to returns or void checks, to how it was paid, who sold it, and what table were people seating in for casual dining restaurants). Some popular programs include QuickBooks, Sage 50cloud, and Xero.