ChowNow

MARCH 14, 2025

If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.

Ordering

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.

Book

Modern Restaurant Management

JULY 16, 2025

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.

Marketing

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025

ChowNow

AUGUST 1, 2025

It’s probably fair to say that most operators know why they should use social media marketing for their restaurant. But actually knowing how to use social media marketing to grow their business is where restaurant owners get stuck. Social proof and visibility in a crowded market A consistent social media presence helps you stand out.

Social Media

ChowNow

FEBRUARY 13, 2025

Is online ordering inefficient? Experiencing over-ordering or last-minute shortages? Experiencing over-ordering or last-minute shortages? An inventory management system with automated restocking alerts keeps your stock levels in check. Are labor costs too high? Do you lose money due to food waste? Set clear goals.

2025

ChowNow

JANUARY 23, 2025

Time Management: 80% of tasks completed often come from 20% of the effort. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order.

2025

ChowNow

AUGUST 1, 2025

Influencer marketing sounds like something reserved for big-name brands with massive budgets and full-time social media managers. diners trying out a new restaurant because of social media, now’s the time to make influencer marketing a part of your marketing strategy, without blowing your budget or partnering with the wrong people.

Influencer

ChowNow

JUNE 6, 2025

You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. Whatever it is, your restaurant’s online presence is shaping the decision of whether or not they’ll place an order.

Social Media

ChowNow

JULY 25, 2025

You’d never run your kitchen without knowing your food costs, so why would anyone run their marketing campaigns without knowing the return on investment? Too many restaurant operators pour time and money into marketing efforts, then cross their fingers and hope for the best. Here’s why it matters.

Marketing

Goliath Consulting

MAY 26, 2025

Todays diners scroll before they order, and your restaurants social media presence can make or break their decision to visit. Are you looking to grow your Instagram audience, drive more traffic to your website, or appeal to a younger demographic? Thats where a skilled content creator comes in. But not all creators are the right fit.

Hiring

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.

Social Media

Modern Restaurant Management

JUNE 27, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. Accuracy of food order and quality of mobile app lead the way at 85, both down 1 percent year over year.

Loyalty Program

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. AI isnt about replacing peopleits about making everyday tasks faster, smarter, and easier to manage. Assisting with online orders Theyre fast, available 24/7, and dont need a break. The short answer?

Front of House

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing

ChowNow

APRIL 4, 2025

Whether you like it or not, your restaurants online reputation is shaping first impressions long before a guest walks through your doors or even places an order. And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. And those impressions matter.

Management

ChowNow

FEBRUARY 21, 2025

Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Online ordering and delivery apps. Reservation and table management apps.

2025

ChowNow

MAY 9, 2025

In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.

Operations

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program

SpotOn

JUNE 17, 2025

An online ordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.

Online Ordering

MBB Hospitality

DECEMBER 22, 2024

Restaurant online ordering has emerged as a crucial aspect of the food service industry, reshaping restaurant operation strategies and fostering growth in restaurant delivery services. This article explores how online ordering is advancing and highlights the key concerns for businesses aiming to stay competitive.

Online Ordering

SpotOn

DECEMBER 27, 2024

Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. First, identify what you want to achieve from a customer loyalty program: more guests, more repeat business, increased sales, or increased order size.

Loyalty Program

Lavu

JUNE 6, 2025

This guide breaks down 28 proven strategies that help cut unnecessary expenses, streamline operations, and boost profitability—whether you manage a small café or a multi-location chain. Discovering new ways to reduce costs in restaurant management can boost profits. Let’s dive into what really works in today’s competitive landscape.

Loyalty Program

Restaurant Engine

APRIL 23, 2025

Influencer partnerships are key to your 2025 restaurant marketing strategy. Did you know Nations Restaurant News found that nearly 55% of millennials and 38% of all age groups have visited a restaurant or ordered food online after seeing the restaurant on TikTok? Its authentic marketing. Its personal and relatable.

Influencer

Restaurant Engine

JUNE 14, 2025

This is great news if you’re a restaurant owner or manager. You want to analyze your foot traffic, demographics, and new markets. If it’s outdated, you may find your target market takes a pass on dining with you. Digital branding: Make sure your website, social media profiles, and ads match the new branding.

Social Media

Chowly

JUNE 18, 2025

Restaurant Marketing Truths Why Restaurant Marketing Agencies Fall Short (and What It’s Costing You) Most marketing agencies pitch pretty pictures and brand buzzwords. But they rarely track what happens after a click, where the order came from, how much you made, or whether a guest will return. It replaces them.

Marketing

QSR Automations

JANUARY 16, 2025

They provide guests a first impression of your restaurant; it’s where hosts greet guests, check-in reservations, provide quotes for the waitlist, rotate sections to avoid overworking serv ers , pace seating to avoid overwhelming the kitchen, and direct off – premise s guests and delivery drivers to pick up their orders.

Front of House

SpotOn

DECEMBER 30, 2024

Check with your kitchen manager or accountant for these numbers. In most restaurants, managers can't see how the schedule affects profit margins, so they tend to overstaff to avoid trouble. Inventory management software does that for you. Look in your POS reporting for hourly labor and check your books for the others.

Operations

Paper Chase Accountancy

MAY 21, 2025

They require specialized support that understands the intricacies of fluctuating revenues, high labor costs, and complex inventory management. This volatility makes accurate forecasting and consistent cash flow management incredibly challenging.

Hospitality

Restaurant Engine

MAY 14, 2025

With a well-crafted strategy, you can market to your customers on an ongoing basis as well, strengthening the customer relationship. Step #1: Set Goals Like all marketing, your successful loyalty program starts with a clear objective. Several platforms offer robust loyalty management systems. Market to your customers.

Loyalty Program

Restaurant Engine

JANUARY 8, 2025

Digital marketing is the key to your success in 2025. This makes it vital to improve your online presence and take advantage of the latest digital marketing trends. This helps you attract new customers, retain current ones, and remain competitive in your local market. Ultimately it encourages repeat visits.

2025

Modern Restaurant Management

JANUARY 7, 2021

Also, there is no other marketing medium that can reach your customers as best and as affordable as email marketing. In fact, 65 percent of small businesses use email to communicate with their clients. Video email marketing makes a lot of sense. Video Email Marketing: What is it and Why Should You do it?

Email Marketing

Modern Restaurant Management

MARCH 26, 2021

The impact of the global pandemic has fast-tracked the restaurant industry's need for digital ordering, particularly for off-premises dining options. Digital ordering channels are vital for your restaurant’s success in 2021. Digital ordering channels are vital for your restaurant’s success in 2021. and up to 53.9

Ordering

Modern Restaurant Management

JUNE 29, 2022

With close to two-thirds (63 percent) of Americans now ordering takeout at least once a month , and most of this group ordering online, restaurants are looking for unique ways to win guests through digital channels. When a guest orders directly with a restaurant, they are opting in to share all their data with that establishment.

Ordering

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing

Modern Restaurant Management

MARCH 20, 2020

If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.

Online Ordering