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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Brand websites and web browsing are 533 percent more popular than online marketplaces for restaurant discovery.

Marketing 490
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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 370
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Three Ways for Restaurants to Boost Digital Customer Experiences Now

Modern Restaurant Management

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. Creating Digital Customer Experiences: Three Best Practices. This isn’t just about ensuring a website looks nice.

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Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Modern Restaurant Management

“Consumers want more from their overall search experiences, and the multi-platform discovery journey is a hunt for authenticity, especially for Gen Z," said Monica Ho, Chief Marketing Officer, SOCi. "At ” Modern Restaurant Management (MRM). The customer journey is now a dynamic, multi-platform experience.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part One

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.

2025 419
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Five Ways to Enhance and Improve the Takeout and Delivery Customer Experience

Modern Restaurant Management

Here are five ways to enhance your restaurant’s takeout and delivery operations to improve customer experience and open the door to more profit. Create or enhance your website and make sure you offer an “order online” option that is easy to find.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant.

Book 195