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Creating an SEO-optimized website. One key aspect of your restaurant website is search engine optimization (SEO). A website that ticks all the right SEO boxes allows Google and other search engines to work to their full potential. Your SEO score is like a ranking for potential customers. Is my menu accessible and legible?
How much seating will you have? Make sure there is enough seating for everyone who's coming, including staff. You can use Facebook and Instagram to post updates about new products, showcase events you're hosting, or give coupons for people to try out new items on the menu. What furniture will you use? That's not how it works.
Offer coupons and discounts From "buy one, get one" tactics to "bring three guests, dine for free on your birthday," everyone loves taking advantage of discount promotions. One of the first things you should consider before offering coupons and discounts is your margins.
WIthout a brand’s participation, consumers may be viewing inaccurate information on social media and local listings (Yelp, Google My Business), or low SEO rankings. Consumers prefer using coupons, discounts or perks online compared to in-store/venue – 64 percent of US respondents prefer to use coupons or discounts online.
Everything you need to know about social media, digital marketing, SEO, and more! free WiFi, online ordering, or outdoor seating). Coupons, discounts, and other special offers diners can only redeem when visiting your restaurant. When you send out coupons, make sure there’s a unique code on them (e.g. Download Now.
Everything you need to know about social media, digital marketing, SEO, and more! For example, you can pinpoint all the guests who ordered takeout from you last 4th of July and send them a 10% coupon code to encourage them to order again this year. The Ultimate Guide to Restaurant Marketing. Download Now.
Many restaurants are also utilizing online surveys and offering coupons to customers who complete them. Others may have a great website, but without proper SEO no one will find it. The less time they spend at their table, the more customers you get to seat. That being said, don’t make your customers feel rushed.
Contact a local SEO business or go the DIY route instead. For two, if you incorporate SEO best practices (and you should), you can acquire readers who may become patrons. Most local papers have a coupon section. Offer preferred seating. Profile is complete. Not sure how to get your website on page one?
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