Remove Coupons Remove Loyalty Program Remove Travel
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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Without the interstate traffic of travelers, QSR dining is more reliant than ever on local customers and according to MarketingProfs , consumers are willing to drive less than nine minutes for a fast food meal. Deal or No Deal : The coupon, the freebie, the buy one/get one.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

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The Effects of Inflation on Restaurants and How to Combat Decreased Demand

Modern Restaurant Management

Here are some specific ways that consumers are responding to the current inflationary environment: Cutting discretionary spending : Unsurprisingly, cutting non-essential expenditures like travel and dining out is one of the first steps consumers take during a period of inflation.

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How Consumers Engage with QSRs

Modern Restaurant Management

However, Millennials were also more likely to cite loyalty points and special offers as a reason for using this option. Modern Restaurant Management (MRM) magazine asked Colleen Thiry, director of TransUnion’s travel and hospitality business for her insights on what restaurant owners should take away from the results.

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Takeout For Good and Menus Go Tech

Modern Restaurant Management

In addition to serving 15,000 restaurants and food services clients across the globe, Zuppler enjoys important partnerships with leading transactions processor Worldpay (acquired by FIS in 2019) and Rewards Network, a provider of loyalty-based marketing and financing services to the restaurant industry. The program is facilitated by 211,?the

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MRM Research Roundup: Coronavirus Stats and More

Modern Restaurant Management

retail container ports than previously believed as factory shutdowns and travel restrictions in China continue to affect production, according to the Global Port Tracker report released today by the National Retail Federation and Hackett Associates. Impact on Imports. Not credit cards.