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Taking Loyalty to the New Normal Level and Beyond

Modern Restaurant Management

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change? Brands can also leverage digital loyalty program capabilities to enhance the customer experience by matching their preferences.

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Fighting Fast Food Fraud

Modern Restaurant Management

Fast food restaurants are all about convenience with the latest step in providing convenience for guests being the welcoming of digital payments and corresponding loyalty apps. First, reward programs turn physical goods into digital goods that are easy to move around, have no upper-value limit, and barely need monetization.

Food 508
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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting You can track metrics like average ticket value and how many new customers you gained from a new coupon campaign, etc.

Marketing 471
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

2020 493
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How Consumers Engage with QSRs

Modern Restaurant Management

However, Millennials were also more likely to cite loyalty points and special offers as a reason for using this option. Modern Restaurant Management (MRM) magazine asked Colleen Thiry, director of TransUnion’s travel and hospitality business for her insights on what restaurant owners should take away from the results.

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Experts Weigh In: What Are Key Challenges Restaurants Will Face in 2022?

Modern Restaurant Management

Modern Restaurant Manaagement (MRM) magazine asked restaurant industry insiders to discuss the key challenges they believe restaurants will face in 2022. We have historically and continue to offer competitive pay, thorough training programs, flexible hours and a fun work environment so that we can continue to staff our locations as we grow.

2022 474