MRM Research Roundup: Mid-December 2019 Edition
Modern Restaurant Management
DECEMBER 16, 2019
Starbucks and McDonald’s were also the leaders when it came to customer loyalty or visits per visitor with customer visited 2.4 Chick-Fil-A drove growth through menu innovation, but more importantly, it was one of the main characters in the much-hyped Chicken Wars saga (8.2 times and 2.8 per quarter, respectively.
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