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What is B2B Marketing?

Indoor Media

We’ve previously discussed B2C marketing on this blog — but what of B2B marketing? These two business marketing terms provide an important lens for studying other businesses’ marketing strategies and defining a plan for your own business. What is B2B Marketing?

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What is the Marketing Funnel?

Indoor Media

In a perfect world, you purchase some advertisements, they run, and you immediately have a much bigger customer base knocking down the doors of your business. No, marketing is more complex than that, both an art and a science. The marketing funnel was invented by E. Top-of-funnel marketing efforts have a broad focus.

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How Important is Local Advertising?

Indoor Media

Try to remember the last advertisement you saw. Online advertising is incredibly pervasive. Google is an advertising company masquerading as a search engine company. Alphabet, Google’s parent company, collects 80 percent of its revenue from advertising. Traditional advertising is still incredibly important.

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The Importance of Existing Customers

Indoor Media

Advertising is all about raising brand awareness and attracting new customers, right? Maintaining your current assets isn’t always as glamorous or exciting as acquiring new assets, whether those assets be customers, old blog posts, or storefronts. Well, sort of — that’s only part of it. This is called audience development.

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Interview Questions for a Restaurant Marketing Position

Restaurant Clicks

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Website blog posts and updates. Email Marketing.

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Using Facebook and Instagram for Small Businesses

Indoor Media

We’ll focus specifically on Facebook and Instagram , two long-reigning social media behemoths for this blog post. How Important is Social Media in My Marketing Plan? It should only be part of a greater business marketing plan. For the best marketing plan, use a mixture of social media marketing and real-world advertising.

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Why Your Restaurant Needs a Website – Part 2

Island Media Management

The website gives you the chance to market additional products and services that customers would otherwise never know exist. You see, even if you advertise these on the wall posters inside your restaurants, the online community may never be aware, as they don’t visit the restaurant in the first place. Replace Traditional Advertising.