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Leveraging transactional, behavioral, demographic, and offline data from their most valued guests, operators can effectively personalize every guest interaction based on their likes, dislikes, dietaryrestrictions, preferred payment methods, and more, to drive lifetime value. Is it any wonder transactions are declining industry-wide?
Operational realities like ingredient sourcing, kitchen workflow, pricing strategy, and branding play a role in menu development. Let’s look at how those two strategies differ: Menu Engineering Menu engineering requires a thorough analysis of price variables and a method to predict costs consistently.
Preferences : Including dietary preferences (vegan, vegetarian, etc.), allergens (soy, gluten, dairy, etc.), When your CRM integrates with the rest of your restaurant’s tech stack, it can gather all kinds of data about your customers – from order frequency and timing, to dietary preferences and restrictions.
Fast food hits the spot – in taste, convenience and price – but it has taken a toll on the nation’s health. For example, catering to specific dietaryrestrictions like keto, soy-free and other allergens, does not necessarily mean a dish is healthy.
Being diagnosed as diabetic in my early 30s sent me into months of extreme food restrictions that left me ill. I find restaurants are often inaccessible for me because of stairs, long lines and waits, ableist staff, prices, or a lack of food I can eat. But I also ate so much delicious food in the “U.K.”
And we have to cater to generational differences, dietary preferences, and sustainability concerns. If getting a meal on-site feels restrictive , people will turn to vending machines, delivery apps, or the caf down the street. Menu & recipe data : Ingredients, allergens, nutrition, and sustainability. Its a massive shift.
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