Remove Advertising Remove Menu Remove Seasonal Menu Remove SEO
article thumbnail

Creating a restaurant website: Why it matters and how to nail it

Open for Business

Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising.

article thumbnail

Maximize Your Restaurant’s 4th of July Sales

Modern Restaurant Management

Create some seasonal buzz around your restaurant by offering a 4th of July menu on a new landing page, and spotlighting “red, white, and blue” meals, drinks, and more. Develop a Seasonal Digital Marketing Campaign. Implement SEO Strategies. Consider a Small Advertising Campaign. Be Patriotic!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. Creating an SEO-optimized website. Is my menu accessible and legible?

Seating 221
article thumbnail

Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Others tend to emphasize their cheaper menu options.

Marketing 226
article thumbnail

How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

As a seasonal business, we must manage a budget that includes almost all revenue during those busy months and very little or no cash flow during the slow months. With slow seasons also comes the need to navigate seasonal layoffs and the task of hiring all the best people back the next season. Plan for Gaps in Your Budget.

article thumbnail

Restaurant Instagram Marketing: Creating a Strategy for Your Restaurant

7 Shifts

Instagram is influencing menu offerings, restaurant design, and marketing strategies. These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. Write your full brand name for your display name.

Marketing 284
article thumbnail

How to Open a Restaurant or a Bar: 5 Steps

Next Restaurants

I recommend collecting statistics on popular and little-demanded formats, menu options, and ingredients. Then study why exactly this format and menu is in demand (for example, is it a cultural feature or a seasonal trend). Make the main menu based on dishes that are understandable for your audience.

Bar 97