Remove Advertising Remove BOH Remove Information Remove Loyalty Program
article thumbnail

Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. Using this data to inform marketing efforts brought significant success. And as of May 2023, OpenTable is now connecting more than 1.5

Marketing 193
article thumbnail

Competition’s Coming: Key Technology Changes Can Help You Win

Modern Restaurant Management

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. But one of the biggest digital investments restaurants can make is in advertising. Source More Smartly by Linking FOH to the BOH.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meeting Off-Premise Demand While Rebuilding In-Restaurant Sales to Boost Profitability

Restaurant365

If you already offer a loyalty program or are considering implementing one, you can leverage that platform to encourage more in-restaurant dining. A budget for social media ads, and other localized digital advertising can help kickstart more dine-in sales. Undoubtedly, managing your labor over the past year has been difficult.

article thumbnail

Why Restaurants Need To Have Integrated Systems for Smoother Operations?

The Restaurant Times

Independent platforms, such as online ordering platforms, rewards programs, food delivery, and customer relationship management systems (CRM), should work together to offer a seamless experience. loyalty programs, and . You can then use this information to improve and personalize your guests’ experience.

article thumbnail

What’s Next?: MRM Restaurant Survival Guide Updates

Modern Restaurant Management

One of the ways they are doing this is by providing information and insights to make it easier for them to find new ways of conducting business. The site will be continually updated to provide Southern Glazer’s customers with a one-stop-shop for the latest information as the COVID-19 pandemic continues to evolve.

article thumbnail

Decade of Disruption: Restaurant Insiders Dish What’s on the Plate

Modern Restaurant Management

As the owner of a food establishment, this is very valuable information to you. We’re going to see companies come to market with the ability to tap into their security systems and use facial recognition and audio, enabling them to: Identify customers and attach them to loyalty programs. Reduce theft.

article thumbnail

Restaurant Experts’ 2021 Outlook, Part One

Modern Restaurant Management

such as using mobile messaging to keep customers informed while their food is being prepared and provide a mechanism for informing restaurants when they have arrived to pick up their order. Combine consumer behavior and advertising trends to unlock opportunities. Angela Hart, Solutions Director North America, Fourth.

2021 194