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Between holiday get-togethers, end-of-year corporate gatherings and dinners with loved ones from out of town, it’s essential for restaurant brands to pay attention to their online visibility to maximize the season ahead. Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). ” A Year of Challenges U.S.
But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. This is why Jim McCormick, Toast's SEO Lead , emphasizes how “SEO is one of the most effective marketing channels restaurants can use.”
We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !
Understanding your audience helps in crafting a menu and ambiance that resonates with them. Ensure it’s easy to navigate and mobile-friendly. Guests should find menus, contact information, and reservation options without a hitch. Well-informed staff can enhance the dining experience and handle inquiries confidently.
The POS simplifies record keeping and cash flow accountability as well as operations by sending the orders to the kitchen directly. The best restaurant POS systems also come with features like inventory management, customer relationship management (CRM), menu management , and omnichannel ordering capabilities.
Some uses for a poster include promoting a new item on your menu, hosting an event, or offering a "buy one, take one" promotion. You can also offer a custom menu for these special occasions, like party-sized pizzas, party platters, and drink towers. This doesn't mean, however, that you have to increase the price of your menu in-store.
According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. Make sure your subject line is personal and meaningful in order to get your email opened. What’s more, mobile readers see even less words, so keep your subject lines well under 90 characters.
They’ll appreciate subtlety, such as a beautiful flower arrangement in America’s favorite colors, or one well-crafted menu with a special of the day. With orders expected to surge on July 4th, make sure you have the right equipment and restaurant technology to safely accommodate big groups or process more online orders.
Everything you need to know about social media, digital marketing, SEO, and more! In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. Step 2: Decide on the colors and layout for your site, then start collecting all the information you want to include.
As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. This is great if you don’t have many items on your menu or if you do similar dishes that are around the same price. Your restaurant can be adorned with large and unique posters in order to draw the attention of people passing by.
COVID-19 triggered an increase in remote, app-based ordering in the US On Premise. More than two thirds (69 percent) of consumers say it is still their preferred method, compared to 9 percent who want to order through their phone. While many younger people have embraced digital order and pay, older ones haven’t.
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