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Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results. That’s where local SEO comes in, which is optimizing content with a specific location in mind.
Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Why should an entrepreneur consider franchising your concept over others? Let’s talk about how to tell your story.
The modern restaurant has a lot of competition, including other local restaurants, franchises, and the biggest of national chains. Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place.
This means that restaurants and franchises must focus on efficiency and lean operations. SEO is more than just a trend; it's a way to get potential customers to your website. Run SocialMedia Ads Socialmedia is a huge part of people's lives today, so it's an important place for any virtual restaurant to be present.
For franchise owners, maintaining uniform excellence across all outlets is key. For franchise owners, analyzing data across all branches can unveil patterns that might go unnoticed on an individual scale. Franchises need to ensure that loyalty programs are consistent across all locations.
And there are a few reasons that having a thorough, structured digital marketing strategy is imperative to the overall success of your restaurant or franchise. If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you?
With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their socialmedia presence. In fact, more than 63% of restaurants reported to have used socialmedia to market their business in 2018 2.
We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on socialmedia. ” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery.
Buying into a franchise can be a good option because it provides support and brand recognition. They should also be outgoing and able to socialize with customers. Once your post is ready, you can share it directly with employees in the 7shifts app, as well as on social platforms. Step 2: Track job candidates.
” Branding and rebranding in view of the social justice movement. WIthout a brand’s participation, consumers may be viewing inaccurate information on socialmedia and local listings (Yelp, Google My Business), or low SEO rankings. Some of the largest and most longstanding food and beverage brands in the U.S.
Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on socialmedia platforms and with their own pay-per-click budgets. In addition, use socialmedia to share behind-the-scenes looks in your kitchen or shout-outs to loyal customers.
Begin your podcast listening with this episode on franchising , featuring Steve DeSutter - former President/CEO at Focus Brands Inc. Walchef, founder of Cali BBQ and Cali BBQ Media. Revel in the advice and perspective of hospitality leaders anywhere and anytime! podcast website. Restaurant Unstoppable. The Restaurant Technology Guys.
Vikas Punjabi – When I was planning to move back to India, I got the master franchise rights of The Chocolate Room for India. By 2008, we figured out that franchising was the way to scale The Chocolate Room brand. Ever since we have been franchising and right now have more than 395 stores across the country.
If you conclude a franchise agreement , then this network most likely has a coach who will bring you up to date and can help you through the entire process. Or you can use a freelancer’s services with experience in blogging and social networks. It can help for better advertisement and SEO ranking.
Consequently, it’s wise to invest in SEO-friendly updates and quick load time maintenance for website pages, especially on mobile. Maintaining online reviews and socialmedia marketing. The more locations a brand or franchise has, the harder it is to create a consistent dining experience.
Post it on every socialmedia channel you can think of. Then, like the video you shot, display them on all your socialmedia channels, on your website, and in your blog posts. 4) Become A Master Of SocialMedia. Socialmedia is everywhere these days because billions of people are using it.
SocialMedia Integration . Socialmedia marketing is a great way to engage your customers daily. Everyone relies on socialmedia sites like Facebook, Twitter, Instagram, and Pinterest to search for a good restaurant. Your socialmedia platforms should link back to your website as well.
In addition to addressing customer concerns about dine-in in general, you may want to consider implementing technology changes that allow for social distancing protocols. For example, using QR codes for menus or adding contactless payment options follows customer expectations for a socially-distanced dining experience.
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