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Local SEO vs SEO – What’s Best for Your Restaurant Brand?

Modern Restaurant Management

Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results. That’s where local SEO comes in, which is optimizing content with a specific location in mind.

SEO 474
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MRM EXCLUSIVE: Marketing Your Virtual Restaurant – Tips for Success

Modern Restaurant Management

This means that restaurants and franchises must focus on efficiency and lean operations. It only exists online; customers can order food through a delivery app. SEO is more than just a trend; it's a way to get potential customers to your website. Efficiency : Delivery apps streamline your order processing system.

Marketing 492
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Strategy A La Carte: The Dish on Digital Marketing Trends for Restaurant Brands 

Modern Restaurant Management

And there are a few reasons that having a thorough, structured digital marketing strategy is imperative to the overall success of your restaurant or franchise. That’s because 41 percent of people prefer to order food online rather than in-store. LinkedIn is a great platform to do this.

Marketing 508
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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4

Delivery 422
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Thirty-nine percent of those in the US and 36 percent in the UK ordered more frequently from their local restaurant than before the crisis. "Throughout Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began. Mixed take-out bag.

2020 493
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Why ‘Hyperlocal’ is the Future of Restaurant Marketing

Restaurant Engine

.” Its important to consider this behavior when creating your Google and Facebook ads and working on your website’s SEO (search engine optimization). This may mean dining in at your restaurant or ordering for pick-up or take-out. When people search for food options, they are usually planning to eat out right away.

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The Top 10 Restaurant Podcasts to Tune Into

7 Shifts

Begin your podcast listening with this episode on franchising , featuring Steve DeSutter - former President/CEO at Focus Brands Inc. Begin your podcast listening with this episode on digital ordering and payment , featuring Steve Simoni, CEO at Bbot. Revel in the advice and perspective of hospitality leaders anywhere and anytime!

Coaching 195