This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results. That’s where local SEO comes in, which is optimizing content with a specific location in mind.
Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Why should an entrepreneur consider franchising your concept over others? Let’s talk about how to tell your story.
The modern restaurant has a lot of competition, including other local restaurants, franchises, and the biggest of national chains. Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. That needs to go.
This means that restaurants and franchises must focus on efficiency and lean operations. Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Beyond just showing your menu, your website should offer an immersive experience. One way to do this is to open a virtual restaurant.
And there are a few reasons that having a thorough, structured digital marketing strategy is imperative to the overall success of your restaurant or franchise. If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you?
With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their socialmedia presence. In fact, more than 63% of restaurants reported to have used socialmedia to market their business in 2018 2.
We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on socialmedia. ” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery.
Buying into a franchise can be a good option because it provides support and brand recognition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. They should also be outgoing and able to socialize with customers. You focus on these 11 essential elements of opening a bar: 1.
Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. ” Branding and rebranding in view of the social justice movement.
In an exclusive conversation with The Restaurant Times, Vikas Punjabi, MD, and Co-founder, of The Chocolate Room shares insights from his entrepreneurial journey about how to sustain and grow in a competitive market, and the role of menu engineering, consistency, and people strategy in creating a successful brand.
If you conclude a franchise agreement , then this network most likely has a coach who will bring you up to date and can help you through the entire process. I recommend collecting statistics on popular and little-demanded formats, menu options, and ingredients. They will help you to optimize the menu.
Tools based on accurate inventory, like smart ordering, suggested purchasing amounts, or smart receiving (tracking when vendor ingredient costs are above normal), help maintain the profit margin of individual menu items. With customers demanding more accountability and transparency, flexibility in making menu updates has become a necessity.
Post it on every socialmedia channel you can think of. Then, like the video you shot, display them on all your socialmedia channels, on your website, and in your blog posts. 4) Become A Master Of SocialMedia. Socialmedia is everywhere these days because billions of people are using it.
After you have mastered the menu, location, and interior, it is now time to make your website complement it. A detailed menu page is undoubtedly one of the most crucial features of a restaurant website. SocialMedia Integration . Socialmedia marketing is a great way to engage your customers daily.
Then, with revised forecasts, you can look to adjust your menu, food costs, and labor spend to match your new projections. In addition to addressing customer concerns about dine-in in general, you may want to consider implementing technology changes that allow for social distancing protocols. Finding, training, and retaining staff.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content