This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results. That’s where local SEO comes in, which is optimizing content with a specific location in mind.
Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Why should an entrepreneur consider franchising your concept over others? Let’s talk about how to tell your story.
This means that restaurants and franchises must focus on efficiency and lean operations. Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Beyond just showing your menu, your website should offer an immersive experience. One way to do this is to open a virtual restaurant.
The modern restaurant has a lot of competition, including other local restaurants, franchises, and the biggest of national chains. Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. That needs to go.
And there are a few reasons that having a thorough, structured digital marketing strategy is imperative to the overall success of your restaurant or franchise. If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you?
” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery. This is true in meeting the current demand for delivery, as well as helping to mold what the future of delivery looks like.
Buying into a franchise can be a good option because it provides support and brand recognition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Planning Your Menu Here are a few bar menu design tips : Your food should match the concept and theme. Keep it simple.
A well taken, beautifully staged photo of your restaurant or menu item will visually and emotional appeal to your potential customers, and make them want to come in taste your food. Keep in mind, however, to make sure your social media pages include promotional timeframes and are up-to-date on new menu items.
Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner.
In an exclusive conversation with The Restaurant Times, Vikas Punjabi, MD, and Co-founder, of The Chocolate Room shares insights from his entrepreneurial journey about how to sustain and grow in a competitive market, and the role of menu engineering, consistency, and people strategy in creating a successful brand.
If you conclude a franchise agreement , then this network most likely has a coach who will bring you up to date and can help you through the entire process. I recommend collecting statistics on popular and little-demanded formats, menu options, and ingredients. They will help you to optimize the menu.
Tools based on accurate inventory, like smart ordering, suggested purchasing amounts, or smart receiving (tracking when vendor ingredient costs are above normal), help maintain the profit margin of individual menu items. With customers demanding more accountability and transparency, flexibility in making menu updates has become a necessity.
After you have mastered the menu, location, and interior, it is now time to make your website complement it. A detailed menu page is undoubtedly one of the most crucial features of a restaurant website. One great restaurant franchise that is using this technique is Shake Shack. Better The Photography, Higher The Sales .
Consider offering a limited menu from your food truck while promoting the expanded menu at your brick-and-mortar location. Contact a local SEO business or go the DIY route instead. For two, if you incorporate SEO best practices (and you should), you can acquire readers who may become patrons. Establish a secret menu.
Then, with revised forecasts, you can look to adjust your menu, food costs, and labor spend to match your new projections. Maintaining accurate, profitable menu pricing and planning. If your restaurant pivoted toward off-premise channels like takeout and delivery, it is likely that you have had to adjust your menu in 2020.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content