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Local SEO vs SEO – What’s Best for Your Restaurant Brand?

Modern Restaurant Management

Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results. That’s where local SEO comes in, which is optimizing content with a specific location in mind.

SEO 474
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The Power of Storytelling: Secrets to Content Marketing for Franchise Restaurants

Modern Restaurant Management

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Why should an entrepreneur consider franchising your concept over others? Let’s talk about how to tell your story.

Franchise 450
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MRM EXCLUSIVE: Marketing Your Virtual Restaurant – Tips for Success

Modern Restaurant Management

This means that restaurants and franchises must focus on efficiency and lean operations. Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Beyond just showing your menu, your website should offer an immersive experience. One way to do this is to open a virtual restaurant.

Marketing 492
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Practical Restaurant Marketing Inspiration in 2022

Modern Restaurant Management

The modern restaurant has a lot of competition, including other local restaurants, franchises, and the biggest of national chains. Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. That needs to go.

2022 531
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Strategy A La Carte: The Dish on Digital Marketing Trends for Restaurant Brands 

Modern Restaurant Management

And there are a few reasons that having a thorough, structured digital marketing strategy is imperative to the overall success of your restaurant or franchise. If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you?

Marketing 508
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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery. This is true in meeting the current demand for delivery, as well as helping to mold what the future of delivery looks like.

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Owning a Bar: Everything You Need to Know

7 Shifts

Buying into a franchise can be a good option because it provides support and brand recognition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Planning Your Menu Here are a few bar menu design tips : Your food should match the concept and theme. Keep it simple.

Bar 370