Remove Email Marketing Remove Food Supply Remove Merchandise
article thumbnail

‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.

article thumbnail

MRM Research Roundup: Delivery Fraud, the Playground Effect, and Top 100 Places to Eat

Modern Restaurant Management

SpotOn worked with Penta to conduct a nationwide survey of 200 independent and chain restaurant operators to better understand the state of financial literacy among US operators in major markets including including Seattle, San Francisco, Los Angeles, Dallas, St. Louis, Chicago, New York, Pittsburgh, Washington DC, Miami, Denver, and Detroit.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies.

article thumbnail

Five Ways for Restaurants to Thrive When Offices Reopen

Modern Restaurant Management

Many offices are requiring individual packaging for catered food and even office snacks. Merchandise new take-out procedures that will make customers feel more secure — such as curbside pickup and mask and glove requirements. Take payment digitally or over the phone, and email receipts to avoid handling paper.

article thumbnail

Safe Distancing Tech and a Farewell to Foam

Modern Restaurant Management

The company is exploring collaborations with corporate partners and charities, as well as merchandise sales, to keep its mission alive. "When The restaurants that have hosted relief centers in those areas will be receiving the food and helping to select which other restaurants will be receiving the food as well.

article thumbnail

Restaurant Profit Margins: A No-Brainer Guide to Maximizing Your Profits

Notch

For example, fast-food margins can be much higher than full-service restaurants. You can find the cheapest place to purchase food—but you can’t control the weather conditions, or gas prices that may cause food prices to rise. Shifts in the real estate market can raise rent. Well, that can mean the end of the restaurant.

article thumbnail

Free restaurant profit margin calculator & comprehensive guide

Open for Business

Running a successful restaurant involves more than just serving great food. It’s helpful for understanding your restaurant profitability, and there are two main types you need to consider: Gross profit margin measures profit from food and beverage sales before accounting for operating expenses.