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Driving Recovery and Revenue with Digital Marketing Strategies

Modern Restaurant Management

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO. Prioritizing Social Media.

Marketing 563
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The Best Restaurant Marketing Tips

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585
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Top 10 Features A Successful Website for Restaurants Should Have

Modern Restaurant Management

Focus on SEO. SEO, which stands for search engine optimization, is the practice of receiving top results on Google, Bing or Yahoo for specific keyword phrases. A few initial steps before you contact an SEO company include: Defining your niche (i.e. If you want to ensure that your restaurant is busy SEO is a win, win.

SEO 319
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How to Get Started With Restaurant Email Marketing

Touch Bistro

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

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The Top 10 Restaurant Podcasts to Tune Into

7 Shifts

Similar to radio talk shows, podcasts are conversational and entertaining - but also educational. Join host Jeremy Julian as he covers a variety of topics, such as trade shows, POS systems, scheduling apps, marketing, social media, mobile payment, EVG, and much more! podcast website. podcast website. Secret Sauce. podcast website.

Coaching 195
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How I Got My Job: Editing — And Now, Owning — Legendary Food Publication Saveur

EATER

“It’s a unique publication that never fit tidily into the business models of larger media companies, but I always knew that it had the potential to thrive under a nimble structure, at a smaller and smarter scale, and that we didn’t need to compromise our voice or turn it into an SEO machine to make that happen.”

Food 246
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Small Business Marketing Trends That Are No Longer Trends

RGU

Debra Murphy As I was working on my content audit , I came across a couple of posts on small business marketing trends for the years 2013 and 2014. Each trend became a marketing must-have for small businesses. I’ve consolidated the content and updated the small business marketing trends to reflect the value they provide today.