Certifications and direct trade in the coffee industry
Perfect Daily Grind
AUGUST 14, 2022
In recent years, direct trade has become increasingly prominent in specialty coffee. The idea is simple: by reducing the number of intermediaries in the supply chain, the farmer receives a higher percentage of the final sale price. However, there is no official definition of direct trade, which leaves the model somewhat open to interpretation. There is also no specific “direct trade” certification for coffee – and as such, the definition of it can be used rather loosely in the coffee industry.
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