Entering China’s Emerging Coffee Market
Perfect Daily Grind
FEBRUARY 12, 2020
Customers can only place orders online before picking them up, using an app linked with WeChat (China’s largest messaging service) to do so. They say this allows them to track customer coffee habits, so they can better meet their needs. Luckin Coffee has grown exponentially, opening 525 shops in the 9 months since it was founded.
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